Sales Tools & Advice - Sales Know-How


Article Thumbnail The SNEWS View: Customers spend more with good customer service…how good are you?
Jul 16, 2010
A recent survey conducted globally by American Express found that consumers will spend more in a store that provides excellent customer service. This news should be a wake-up call for every business. How good is your customer service? Do you really know?
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Article Thumbnail The SNEWS View: Campfire tales raise customer eyebrows
Jul 9, 2010
Do you know what tales your customers are sharing about you and your business around the campfire at night? They could be good, or much scarier than you ever imagined. It's up to you what stories get swapped and how it affects your business. We listen in.
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Article Thumbnail The SNEWS View: Is your store one of the best stores to shop for practically anything?
Jun 18, 2010
How does your store stack up against the stores 30,000 Consumer Reports readers deemed to be “the best places to shop for practically anything?” SNEWS presents ideas that you can use to ensure your store stands out for the right reasons by looking at what customers did not like during their shopping experiences for the Consumer Reports story.
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Article Thumbnail OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable!
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Article Thumbnail SNEWS Sales Tools & Advice Article Finder
We at SNEWS® want to make life easier for you, so we've developed this handy chart to help you find our many Sales Tools & Advice articles published since 2003. From Mastering Basic Sales Skills to the psychology of consumers, we have something for everyone in the SNEWS Retail College Sales Training Classroom.
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Article Thumbnail Consumer Reports calls out things consumers hate about retailers -- ouch!
Nov 25, 2009
In a full-page “Dear Shopper” ad that ran in the Nov. 24 edition of USA Today, Consumer Reports put the spotlight on things consumers hate most about retailers and what CR calls "pushy holiday-season practices." SNEWS has some ideas about how outdoor and fitness specialty retailers can stand out when consumers seem to be expecting the worst.
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Article Thumbnail Health & Fitness Business ’09 education: SNEWS Fitness Forum covers ‘State of the Industry’ and retail tips, Joe Marcoux discusses 4 R’s of Retail
Aug 21, 2009
As a part of two educational offerings at the recent Health & Fitness Business show, the 5th annual SNEWS® Fitness Forum offered tips and discussion from seasoned retail experts with a State of the Industry report, while Joe Marcoux talked his 4 R’s of Specialty Retail. Both took place at the Aug. 6-7, 2009 show in Denver.
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Article Thumbnail Outdoor Retailer Summer Market '09: Selling requires showmanship, says OIA Breakfast speaker
Jul 27, 2009
At a Best Buy in Ohio, there's an employee who thinks he's a super hero. No, really. He calls himself Kevin Peggy and "flies" around the store (well, runs actually), swooping in to save customers from one shopping dilemma after another. Kevin's a weird cat, no doubt about that. But outdoor industry folks could learn something from the blue-shirted crusader, said sales expert and street performer Carr Hagerman, who spoke at the OIA Industry Breakfast July 21 during Outdoor Retailer Summer Market.
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Article Thumbnail Power Players' Lounge: Product innovation -- balancing delivery of innovation vs. risks
Jul 22, 2009
On a recent trip, I had time to think about product innovation in the outdoor industry and came to a few simple conclusions. First, you need to be able to accept a certain amount of risk. Second, you have to have the utmost faith in your supply chain and manufacturing capabilities to be able to meet delivery timelines and quality control expectations. Finally, and perhaps the most obvious, is that you have to be able to justify the costs, risks and efforts of bringing new product to market on time that will actually SELL.
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Article Thumbnail Another shining example of how customer service works -- or should
"When I lived in Germany many moons ago, customers were not king. In fact, traditionally, you just shopped and cowered, begging for service and goodness gracious should you try to suggest to a cashier that something was mismarked. I made that mistake once as a college student, telling a cashier that she had overcharged me for an item. Her reaction? To sit back in her chair, cross her arms firmly... "
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Camping participation rises slightly, say latest reports
Sep 1, 2010
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SNEWS Youth Team: Three CEOs weigh in with youth reporters
Sep 1, 2010
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