Sales Tools & Advice - Retail College


Administrative Offices & Admissions | Lizard Lounge Laboratory | Merchandising 101 | Merchandising Tour Classroom | Outdoor University Campus | Product How To Sell Guides | Retail Buyer's Classroom | Sales Training Classroom |

Administrative Offices & Admissions

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Article Thumbnail SNEWS FAQ: SNEWS Retail College classrooms packed with information
Apr 21, 2010
The SNEWS® Retail College has the resources and tools you need to support and enhance any level of retail training, from the most basic to the most advanced.
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Article Thumbnail SNEWS Retail College, Outdoor Retailer present Merchandising Tours @OR
Jan 15, 2010
A trade show is a gold mine of visual display ideas. Exhibitors spend numerous hours and many dollars planning how to display the products they sell. So why not take their hours of preparation and display ideas back to your store?
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Article Thumbnail SNEWS and Outdoor Industry Association announce retail training partnership
Jan 5, 2010
SNEWS and Outdoor Industry Association (OIA) are partnering to ensure the highest level of retail training programs and content are available to outdoor specialty retailers...SNEWS Retail College launches.
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Lizard Lounge Laboratory

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Article Thumbnail The Lizard Lounge Way: Make an unforgettable first impression with these visual hooks
Jun 30, 2010
When shoppers walk through the door, make a first impression that leaves them wanting more. You need to meet, greet and, hopefully, bedazzle rather than (ye-gad!) bore customers. The merchandising experts at the Lizard Lounge retail store offer these key visual hooks to keep customers coming back again and again.
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Article Thumbnail The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
If you want your customers to feel good about spring and buying new products, you have to inspire them with creative merchandising in fresh, bright colors. The Lizard Lounge team has four great tips with superb visuals to help SNEWS readers navigate their way.
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Article Thumbnail The Lizard Lounge Way: Holiday clean-up brings new consumers
Jan 15, 2010
A bit of imagination and even a sense of humor can turn that post-holiday look into something special. Think of a sale as a celebration that serves as a promotion to bring in shoppers who might not have been thinking of buying...and we have five top tips to use.
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Article Thumbnail The Lizard Lounge Way: Holiday displays grab wandering eyes
Dec 16, 2009
Let’s face it, Santa has it pretty good as he gets to hear firsthand what your customers want. Merchandising cues from the Lizard Lounge Way, though, will give you an upper hand.
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Article Thumbnail The Lizard Lounge Way: Inspiring customers to 'go steady'
Oct 16, 2009
Every season calls for a fresh change -- a reason to draw customers into your store by setting a tone and highlighting trends with new styles. It's like a first date where you want to make your best impression so you get a second date…minus the whole awkward goodnight kiss thing. Ensure a lasting relationship with these tips from the merchandising mavens at the Lizard Lounge to get the season off to the right start.
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Merchandising 101

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Article Thumbnail Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement
The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that product immediately impacts sales and improves the overall customer experience.
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Article Thumbnail SNEWS Merchandising Know-How Article Finder
It's frustrating to scrounge around a disorderly toolbox. You can waste valuable time and energy fumbling for that one critical item. We at SNEWS want to make life easier for you, so we've developed this handy chart for our Merchandising articles. With a quick glance, you can scan the chart to find the subject matter that fits your immediate need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand.
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Merchandising Tour Classroom

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Article Thumbnail SNEWS Retail College, Outdoor Retailer present Merchandising Tours@OR
Jul 8, 2010
Get visual at Outdoor Retailer Summer Market with two specially designed tours of exhibits to discover display ideas that retailers can take back to their stores and exhibitors can use to update existing booths.
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Article Thumbnail Merchandising Tour: Let there be light!
May 21, 2010
Good lighting is an essential part of any store. SNEWS merchandising editor and tour guide Sharon Leicham points out lighting do’s and don’ts from Outdoor Retailer Winter Market in this fifth article installment from the show's Merchandising Tours.
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Article Thumbnail Merchandising Tour: Give your store pop with these color tips from Winter Market
May 5, 2010
Color makes the world go round and it sells product. It wasn’t hard to pick up color trends among the booths at Outdoor Retailer Winter Market 2010. See what shades you should be incorporating into your sales displays.
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Article Thumbnail Merchandising Tour: Diverse footwear and apparel display ideas from Winter Market
Apr 7, 2010
We have some very diverse display ideas for footwear and apparel taken from Outdoor Retailer Winter Market, which our SNEWS merchandising editor and tour guide, Sharon Leicham, outlines in this third of six articles from the show's Merchandising Tours.
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Article Thumbnail Merchandising Tour: Securing small items display ideas from Winter Market
Mar 26, 2010
Small items can be difficult to merchandise well and even harder to keep secure. There were plenty of fun and creative ideas at Winter Market, which our SNEWS merchandising editor and tour guide, Sharon Leicham, will outline in this second of six articles from the show's Merchandising Tours.
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Outdoor University Campus

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Article Thumbnail OIA Outdoor University: The Evolving Role of the Independent Rep
Aug 12, 2010
Join Brad Werntz owner of Pemba Serves, for an insightful and educational review of the model reps in the outdoor industry have been using and a fascinating look ahead at new technologies and media habits that can broaden a rep’s reach and effectiveness while conserving their most valuable resource: time and attention. You can listen to this webinar at your convenience.
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Article Thumbnail OIA Outdoor University: Converting to a new POS system
Jul 7, 2010
Juggling new products, pricing changes, promotional programs and inventory shifts can be a daunting challenge for small shops or mega-retailers alike, and changing POS systems or updating tools to keep up is complicated. In partnership with Outdoor University, SNEWS has a special webinar just for you that you can listen to at your convenience.
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Article Thumbnail OIA Outdoor University: Branching Out Without Losing Your Roots
May 26, 2010
The SNEWS Retail College invites our readers to participate in a valuable webinar class for retailers on "Branching Out Without Losing Your Roots," organized by the OIA Outdoor University, and free to all SNEWS subscribers. "Dance with the one that brung ya!" is a great, yet potentially fatal statement for a retailer. Learn how to stay true to your core, while exploring new opportunities.
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Article Thumbnail OIA Outdoor University: Listen to ‘Growing Outdoor Participation...and Your Customer Base’
May 3, 2010
The SNEWS Retail College invites our readers to listen to a most valuable webinar class on "Growing Outdoor Participation...and Your Customer Base," organized by the OIA Outdoor University, and free to all SNEWS subscribers. Links to access a PDF of the presentation are provided.
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Article Thumbnail OIA Outdoor University: Listen to ‘Implementing Successful Local Events’
Apr 5, 2010
The SNEWS Retail College invites you to listen to a valuable webinar class on Implementing Successful Local Events, organized by the OIA Outdoor University, and free to all SNEWS subscribers.
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Product How To Sell Guides

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Article Thumbnail Fitness How-To-Sell Article Finder
At SNEWS® we want to make life easier for our retail friends, so we've developed this handy article-finder -- an index of our numerous Fitness How To Sell guides for retailers. With a quick glance, you can scan the chart to find the subject matter that fits your immediate training needs. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Simply click on the article headline link to access any article.
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Article Thumbnail Outdoor Products How To Sell Article Finder
At SNEWS® want to make life easier for our outdoor specialty retail friends, so we've developed this handy article-finder chart for our numerous Outdoor How To Sell guides. With a quick glance, you can scan the chart to find the subject matter that fits your immediate training need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Simply click on the article headline link to access any article.
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Retail Buyer's Classroom

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Article Thumbnail SNEWS® Retail Buyer Training 101 article finder
Welcome to our Article Finder to the 10-part Retail Buyer Training series produced by SNEWS® and authored by Michael Hodgson and Geoff O'Keeffe. This 10-part series (plus one bonus feature, an online merchandising calculator) will provide in easy-to-read and understand format, the essential tools to being a good store buyer.
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Sales Training Classroom

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Article Thumbnail The SNEWS View: Customers spend more with good customer service…how good are you?
Jul 16, 2010
A recent survey conducted globally by American Express found that consumers will spend more in a store that provides excellent customer service. This news should be a wake-up call for every business. How good is your customer service? Do you really know?
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Article Thumbnail The SNEWS View: Campfire tales raise customer eyebrows
Jul 9, 2010
Do you know what tales your customers are sharing about you and your business around the campfire at night? They could be good, or much scarier than you ever imagined. It's up to you what stories get swapped and how it affects your business. We listen in.
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Article Thumbnail SNEWS Sales Tools & Advice Article Finder
We at SNEWS® want to make life easier for you, so we've developed this handy chart to help you find our many Sales Tools & Advice articles published since 2003. From Mastering Basic Sales Skills to the psychology of consumers, we have something for everyone in the SNEWS Retail College Sales Training Classroom.
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Article Thumbnail Silence can be a sale’s best friend
Salespeople are often guilty of giving into the pressure of silence. They mistakenly interpret silence as an objection. Having a propensity to assume the objection is price-related, salespeople automatically sweeten the deal with free product, better terms, or a lower price. However, jumping to these conclusions and feverishly haggling is what could hinder you from understanding your customer and ultimately making the sale.
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Article Thumbnail Connecting with customers the minute they walk in
When customers meet you for the first time, they make a decision about you as a salesperson, and consequently the store, in the first 30 seconds. Besides the quickness of the decision, psychologists tell us it is very instinctive. So, on the retail sales floor customers will look at your face, clothing, body language and listen to your words and decide on you and the store as a package in that half a minute.
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Featured Content
Human Resources: Is your performance management system producing mediocrity or excellence?
Aug 27, 2010
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OIA Outdoor University: The Evolving Role of the Independent Rep
Aug 12, 2010
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Merchandising Know-How: Creating customized displays to impact sales
Aug 11, 2010
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