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THE MOST TRUSTED OUTDOOR AND FITNESS INDUSTRY NEWS SOURCE SINCE 1984
Sales Tools & Advice - Retail College
Administrative Offices & Admissions | Lizard Lounge Laboratory | Merchandising 101 | Merchandising Tour Classroom | Outdoor University Campus | Product "How To Sell" Guides | Retail Buyer's Classroom | Sales Training Classroom |
Administrative Offices & Admissions
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SNEWS Retail College, Outdoor Retailer present Merchandising Tours @OR
Jan 15, 2010 A trade show is a gold mine of visual display ideas. Exhibitors spend numerous hours and many dollars planning how to display the products they sell. So why not take their hours of preparation and display ideas back to your store? Read Story | Comment on this story | Go to all Administrative Offices & Admissions articles |
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SNEWS and Outdoor Industry Association announce retail training partnership
Jan 5, 2010 SNEWS and Outdoor Industry Association (OIA) are partnering to ensure the highest level of retail training programs and content are available to outdoor specialty retailers...SNEWS Retail College launches. Read Story | Comment on this story | Go to all Administrative Offices & Admissions articles |
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Lizard Lounge Laboratory
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The Lizard Lounge Way: Holiday clean-up brings new consumers
Jan 15, 2010 A bit of imagination and even a sense of humor can turn that post-holiday look into something special. Think of a sale as a celebration that serves as a promotion to bring in shoppers who might not have been thinking of buying...and we have five top tips to use. Read Story | Comment on this story | Go to all Lizard Lounge Laboratory articles |
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The Lizard Lounge Way: Holiday displays grab wandering eyes
Dec 16, 2009 Let’s face it, Santa has it pretty good as he gets to hear firsthand what your customers want. Merchandising cues from the Lizard Lounge Way, though, will give you an upper hand. Read Story | Comment on this story | Go to all Lizard Lounge Laboratory articles |
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The Lizard Lounge Way: Inspiring customers to 'go steady'
Oct 16, 2009 Every season calls for a fresh change -- a reason to draw customers into your store by setting a tone and highlighting trends with new styles. It's like a first date where you want to make your best impression so you get a second date…minus the whole awkward goodnight kiss thing. Ensure a lasting relationship with these tips from the merchandising mavens at the Lizard Lounge to get the season off to the right start. Read Story | Comment on this story | Go to all Lizard Lounge Laboratory articles |
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Merchandising 101
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Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement
The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that product immediately impacts sales and improves the overall customer experience. Read Story | Comment on this story | Go to all Merchandising 101 articles |
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SNEWS Merchandising Know-How Article Finder
It's frustrating to scrounge around a disorderly toolbox. You can waste valuable time and energy fumbling for that one critical item. We at SNEWS want to make life easier for you, so we've developed this handy chart for our Merchandising articles. With a quick glance, you can scan the chart to find the subject matter that fits your immediate need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Read Story | Comment on this story | Go to all Merchandising 101 articles |
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Merchandising Tour Classroom
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Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010 It was interesting to see how much barn wood, rough-finished wood and pallets were used in booths at Outdoor Retailer Winter Market. It may be a reaction to the present state of the economy but, regardless of the reason, it worked. In this first of six articles from the Merchandising Tours at Winter Market, we have visual examples you can incorporate now in your store. Read Story | Comment on this story | Go to all Merchandising Tour Classroom articles |
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Merchandising Tour: Making fixtures sized to fit hard-to-display products
Jan 4, 2010 It is not always easy to find the right fixture for a particular product, at the right price and in the right size. Cost is another consideration – fixtures can be expensive especially if they are custom made. Take a hint from Crumpler... Read Story | Comment on this story | Go to all Merchandising Tour Classroom articles |
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Merchandising Tour: Use mannequins effectively by cross-merchandising
Dec 9, 2009 The use of mannequins is always a good way to show how clothing will actually look on a real person. To make the display more interesting, and to help tell a visual story, Cloudveil cross-merchandised the clothing with equipment items. SNEWS Merchandising Tour leader Sharon Leicham offers tips taken straight from the floor of Outdoor Retailer Summer Market. Read Story | Comment on this story | Go to all Merchandising Tour Classroom articles |
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Merchandising Tour: Get creative so hard-to-sell items grab consumer attention
Dec 2, 2009 Wouldn’t it be great if everything in the store sold like hotcakes? There are always those items with less hanger appeal, less display appeal and less excitement. So how do you turn those products into winners? Get ideas and tips from our Merchandising Tour expert, Sharon Leicham. Read Story | Comment on this story | Go to all Merchandising Tour Classroom articles |
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Merchandising Tour: Useful tips for managing and stocking accessory walls and fixtures
Oct 28, 2009 Who among us hasn’t suffered the frustration of restocking or setting up an accessory wall or fixture? There are so many different items and SKU's to deal with that the question always becomes, “Where in the heck am I going to put these?” Read what Sharon Leicham suggests to pump up sales and make this job less about guesswork. Read Story | Comment on this story | Go to all Merchandising Tour Classroom articles |
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Outdoor University Campus
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OIA Outdoor University: Improving Your Bottom Line
Improving Your Bottom Line will emphasize two essential concepts: "Planning Profits First" and "Setting Profit Priorities" and Webinar attendees will be given specific targets and a road map for reaching those targets. Read Story | Comment on this story | Go to all Outdoor University Campus articles |
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OIA Outdoor University: Turning Shoppers into Buyers
Oct 5, 2009 First they shop and then they buy! How to make money today! If you want your best customers to buy your products you have to motivate them to shop. Read Story | Comment on this story | Go to all Outdoor University Campus articles |
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OIA Outdoor University: Staffing for Summer: Hire Wisely, No Regrets
Having the right staff—fully trained and ready to go—in time for your increased traffic is one of the smartest decisions you can make right now. But doing it RIGHT is an even smarter decision. Read Story | Comment on this story | Go to all Outdoor University Campus articles |
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Product "How To Sell" Guides
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Fitness How-To-Sell Article Finder
At SNEWS® we want to make life easier for our retail friends, so we've developed this handy article-finder -- an index of our numerous Fitness How To Sell guides for retailers. With a quick glance, you can scan the chart to find the subject matter that fits your immediate training needs. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Simply click on the article headline link to access any article. Read Story | Comment on this story | Go to all Product "How To Sell" Guides articles |
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Outdoor Products How To Sell Article Finder
At SNEWS® want to make life easier for our outdoor specialty retail friends, so we've developed this handy article-finder chart for our numerous Outdoor How To Sell guides. With a quick glance, you can scan the chart to find the subject matter that fits your immediate training need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Simply click on the article headline link to access any article. Read Story | Comment on this story | Go to all Product "How To Sell" Guides articles |
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Retail Buyer's Classroom
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SNEWS® Retail Buyer Training 101 article finder
Welcome to our Article Finder to the 10-part Retail Buyer Training series produced by SNEWS® and authored by Michael Hodgson and Geoff O'Keeffe. This 10-part series (plus one bonus feature, an online merchandising calculator) will provide in easy-to-read and understand format, the essential tools to being a good store buyer. Read Story | Comment on this story | Go to all Retail Buyer's Classroom articles |
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Sales Training Classroom
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SNEWS Sales Tools & Advice Article Finder
Mar 2, 2010 We at SNEWS® want to make life easier for you, so we've developed this handy chart to help you find our many Sales Tools & Advice articles published since 2003. From Mastering Basic Sales Skills to the psychology of consumers, we have something for everyone in the SNEWS Retail College Sales Training Classroom. Read Story | Comment on this story | Go to all Sales Training Classroom articles |
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Hoist V6 Personal Pulley Gym Mar 8, 2010 Hoist V6 Personal Pulley Gym fits into a relatively small space and allows you to everything from toning to strength training to serious weightlifting. Read Review | Comment on this review | Go to all Product Reviews |
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Ruffwear Sunshower jacket Mar 1, 2010 The Ruffwear Sunshower jacket keeps your pooch dry when you don't want a wet dog in the house or the car, not to mention on the couch or your lap. Read Review | Comment on this review | Go to all Product Reviews |
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Minox binoculars Feb 22, 2010 The general thinking is that you’ll pay at least $200 for a decent pair of binoculars for nature observation, and, of course, the price tag can reach into the thousands. So we set out to find what kind of experience we would have with a new model of Minox binoculars priced at $199. Read Review | Comment on this review | Go to all Product Reviews |
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Women's Nio Amphi Roll-up Pant Feb 18, 2010 Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
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Men's Neptune Long-Sleeve Crew Feb 18, 2010 Best Uses For The ExOfficio Neptune Crew: Backpacking, Camping, Everyday, Fishing, Golfing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
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ESCHLER e3: FLASH coldblack® Aug 14, 2009 The new FLASH fabric which utilizes the coldblack® technology by Schoeller. It allows dark textiles to no longer absorb, but reflect heat. Thus, coldblack® reduces heat build-up and provides reliable protection from UV-rays. Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
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Global Buyer - Columbia Sportswear Company
Listed - 03/10/2010
Athlete Services Representative - Carmichael Training Systems, Inc.
Listed - 03/09/2010
Retail Store Manager - Advantage Sport & Fitness, Inc.
Listed - 03/09/2010
Account Executive - Seven Cycles
Listed - 03/09/2010
Dealer Customer Service Representative - LOWA Boots LLC
Listed - 03/09/2010
Retail Merchandise and Sales Manager - Potomac Paddlesports Incorporated
Listed - 03/08/2010
Marketing Manager - Montague Corporation
Listed - 03/08/2010
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New Colorado tax on Internet sales sparks concern, confusion
Mar 5, 2010
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Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
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2009 Annual SNEWS Specialty Outdoor Retail Survey: Top-selling outerwear, sportswear and footwear brands
Mar 3, 2010
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Photo Marketing Show provides glimpse at market opportunity for retailers
Mar 5, 2010
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‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
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Mar 5, 2010
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Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
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2009 Annual SNEWS Specialty Outdoor Retail Survey: Top-selling outerwear, sportswear and footwear brands
Mar 3, 2010
Read story
Photo Marketing Show provides glimpse at market opportunity for retailers
Mar 5, 2010
Read story
‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
Read story
"cardboard display " by eco bag gal (03/11/2010 13:17 MST)
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"Corrugated Cardboard " by Ryan Hewson (03/11/2010 08:46 MST)
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Brooks-Range Adds Adventure Racing Tools to 2010 Collection
Mar 11, 2010
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Icebreaker Banishes Plastic in its Revolutionary Sock Packaging
Mar 11, 2010
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Marmot Mountain LLC Sponsors Aspen Fashion Week
Mar 11, 2010
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Media scores confirm arrival in mainstream of standup paddling
Mar 11, 2010
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NEMO Donates Over $30,000 in Tents, Sleeping Pads to Haiti
Mar 11, 2010
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Mar 11, 2010
Read story | Post a release | Go to all Industry Releases
Icebreaker Banishes Plastic in its Revolutionary Sock Packaging
Mar 11, 2010
Read story | Post a release | Go to all Industry Releases
Marmot Mountain LLC Sponsors Aspen Fashion Week
Mar 11, 2010
Read story | Post a release | Go to all Industry Releases
Media scores confirm arrival in mainstream of standup paddling
Mar 11, 2010
Read story | Post a release | Go to all Industry Releases
NEMO Donates Over $30,000 in Tents, Sleeping Pads to Haiti
Mar 11, 2010
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Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
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Did you hear?...Chinese web users outnumber entire population of the U.S.
Mar 10, 2010
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Outdoor financials: Q4 loss shrinks at Hind parent, plus Jarden, Dick’s Sporting Goods, Hibbett Sports, Amer Sports
Mar 10, 2010
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Mar 10, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
Did you hear?...Chinese web users outnumber entire population of the U.S.
Mar 10, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
Outdoor financials: Q4 loss shrinks at Hind parent, plus Jarden, Dick’s Sporting Goods, Hibbett Sports, Amer Sports
Mar 10, 2010
Read Story | Comment on this story | Go to all Outdoor Headlines
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Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
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Three studies reveal surprising shift in social media use patterns
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SNEWS Sales Tools & Advice Article Finder
Mar 2, 2010
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Mar 10, 2010
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Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
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SNEWS Sales Tools & Advice Article Finder
Mar 2, 2010
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‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
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Mar 8, 2010
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