Sales Tools & Advice - Retail College



Administrative Offices & Admissions | Lizard Lounge Laboratory | Merchandising 101 | Merchandising Tour Classroom | Outdoor University Campus | Product "How To Sell" Guides | Retail Buyer's Classroom | Sales Training Classroom |

Administrative Offices & Admissions

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Article Thumbnail SNEWS Retail College, Outdoor Retailer present Merchandising Tours @OR
Jan 15, 2010
A trade show is a gold mine of visual display ideas. Exhibitors spend numerous hours and many dollars planning how to display the products they sell. So why not take their hours of preparation and display ideas back to your store?
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Article Thumbnail SNEWS and Outdoor Industry Association announce retail training partnership
Jan 5, 2010
SNEWS and Outdoor Industry Association (OIA) are partnering to ensure the highest level of retail training programs and content are available to outdoor specialty retailers...SNEWS Retail College launches.
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Lizard Lounge Laboratory

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Article Thumbnail The Lizard Lounge Way: Holiday clean-up brings new consumers
Jan 15, 2010
A bit of imagination and even a sense of humor can turn that post-holiday look into something special. Think of a sale as a celebration that serves as a promotion to bring in shoppers who might not have been thinking of buying...and we have five top tips to use.
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Article Thumbnail The Lizard Lounge Way: Holiday displays grab wandering eyes
Dec 16, 2009
Let’s face it, Santa has it pretty good as he gets to hear firsthand what your customers want. Merchandising cues from the Lizard Lounge Way, though, will give you an upper hand.
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Article Thumbnail The Lizard Lounge Way: Inspiring customers to 'go steady'
Oct 16, 2009
Every season calls for a fresh change -- a reason to draw customers into your store by setting a tone and highlighting trends with new styles. It's like a first date where you want to make your best impression so you get a second date…minus the whole awkward goodnight kiss thing. Ensure a lasting relationship with these tips from the merchandising mavens at the Lizard Lounge to get the season off to the right start.
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Merchandising 101

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Article Thumbnail Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement
The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that product immediately impacts sales and improves the overall customer experience.
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Article Thumbnail SNEWS Merchandising Know-How Article Finder
It's frustrating to scrounge around a disorderly toolbox. You can waste valuable time and energy fumbling for that one critical item. We at SNEWS want to make life easier for you, so we've developed this handy chart for our Merchandising articles. With a quick glance, you can scan the chart to find the subject matter that fits your immediate need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand.
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Merchandising Tour Classroom

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Article Thumbnail Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
It was interesting to see how much barn wood, rough-finished wood and pallets were used in booths at Outdoor Retailer Winter Market. It may be a reaction to the present state of the economy but, regardless of the reason, it worked. In this first of six articles from the Merchandising Tours at Winter Market, we have visual examples you can incorporate now in your store.
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Article Thumbnail Merchandising Tour: Making fixtures sized to fit hard-to-display products
Jan 4, 2010
It is not always easy to find the right fixture for a particular product, at the right price and in the right size. Cost is another consideration – fixtures can be expensive especially if they are custom made. Take a hint from Crumpler...
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Article Thumbnail Merchandising Tour: Use mannequins effectively by cross-merchandising
Dec 9, 2009
The use of mannequins is always a good way to show how clothing will actually look on a real person. To make the display more interesting, and to help tell a visual story, Cloudveil cross-merchandised the clothing with equipment items. SNEWS Merchandising Tour leader Sharon Leicham offers tips taken straight from the floor of Outdoor Retailer Summer Market.
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Article Thumbnail Merchandising Tour: Get creative so hard-to-sell items grab consumer attention
Dec 2, 2009
Wouldn’t it be great if everything in the store sold like hotcakes? There are always those items with less hanger appeal, less display appeal and less excitement. So how do you turn those products into winners? Get ideas and tips from our Merchandising Tour expert, Sharon Leicham.
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Article Thumbnail Merchandising Tour: Useful tips for managing and stocking accessory walls and fixtures
Oct 28, 2009
Who among us hasn’t suffered the frustration of restocking or setting up an accessory wall or fixture? There are so many different items and SKU's to deal with that the question always becomes, “Where in the heck am I going to put these?” Read what Sharon Leicham suggests to pump up sales and make this job less about guesswork.
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Outdoor University Campus

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Article Thumbnail OIA Outdoor University: Improving Your Bottom Line
Improving Your Bottom Line will emphasize two essential concepts: "Planning Profits First" and "Setting Profit Priorities" and Webinar attendees will be given specific targets and a road map for reaching those targets.
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Article Thumbnail OIA Outdoor University: Turning Shoppers into Buyers
Oct 5, 2009
First they shop and then they buy! How to make money today! If you want your best customers to buy your products you have to motivate them to shop.
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Article Thumbnail OIA Outdoor University: Staffing for Summer: Hire Wisely, No Regrets
Having the right staff—fully trained and ready to go—in time for your increased traffic is one of the smartest decisions you can make right now. But doing it RIGHT is an even smarter decision.
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Product "How To Sell" Guides

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Article Thumbnail Fitness How-To-Sell Article Finder
At SNEWS® we want to make life easier for our retail friends, so we've developed this handy article-finder -- an index of our numerous Fitness How To Sell guides for retailers. With a quick glance, you can scan the chart to find the subject matter that fits your immediate training needs. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Simply click on the article headline link to access any article.
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Article Thumbnail Outdoor Products How To Sell Article Finder
At SNEWS® want to make life easier for our outdoor specialty retail friends, so we've developed this handy article-finder chart for our numerous Outdoor How To Sell guides. With a quick glance, you can scan the chart to find the subject matter that fits your immediate training need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Simply click on the article headline link to access any article.
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Retail Buyer's Classroom

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Article Thumbnail SNEWS® Retail Buyer Training 101 article finder
Welcome to our Article Finder to the 10-part Retail Buyer Training series produced by SNEWS® and authored by Michael Hodgson and Geoff O'Keeffe. This 10-part series (plus one bonus feature, an online merchandising calculator) will provide in easy-to-read and understand format, the essential tools to being a good store buyer.
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Sales Training Classroom

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Article Thumbnail SNEWS Sales Tools & Advice Article Finder
Mar 2, 2010
We at SNEWS® want to make life easier for you, so we've developed this handy chart to help you find our many Sales Tools & Advice articles published since 2003. From Mastering Basic Sales Skills to the psychology of consumers, we have something for everyone in the SNEWS Retail College Sales Training Classroom.
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Products and Trends
GearTrends New Products Marketplace
Women's Nio Amphi Roll-up Pant Women's Nio Amphi Roll-up Pant
Feb 18, 2010
Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
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Men's Neptune Long-Sleeve Crew Men's Neptune Long-Sleeve Crew
Feb 18, 2010
Best Uses For The ExOfficio Neptune Crew: Backpacking, Camping, Everyday, Fishing, Golfing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
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ESCHLER e3: FLASH coldblack® ESCHLER e3: FLASH coldblack®
Aug 14, 2009
The new FLASH fabric which utilizes the coldblack® technology by Schoeller. It allows dark textiles to no longer absorb, but reflect heat. Thus, coldblack® reduces heat build-up and provides reliable protection from UV-rays.
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Merchandising Tour: Natural environmental display ideas from Winter Market
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