Sales Tools & Advice - PR / Marketing Know-How


Article Thumbnail Social media grows beyond tweets and friends
Nov 11, 2009
Master one social media trend and along comes another wave. But don't rest too long on your friends and your tweets. You bet there's more to come to optimize your brand's use of social media. See what new ways web marketing-savvy specialty retailers and manufacturers are finding to attract online customers and keep them around.
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Article Thumbnail Did you hear?... Did Sanuk really invent the Trade Show Booth?
Aug 28, 2009
Sometimes, a news release is just too funny, too creative, too well done just to have it tossed in among the many SNEWS® sees published each week. Such is the case with the latest release from Sanuk seeking to grab attention for its trade show booth and new products at the upcoming Action Sports Retailer show in San Diego.
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Article Thumbnail And why do you want to write about our product?
"He stared at me a moment. “Who are you?” he asked. I apologized for not stating I was with the media; though I assumed my media badge sort of made it obvious. After I explained where I was from (speaking in German, mind you, so misunderstanding was not an issue) and that I wanted more information about the tent, he stared at me for a minute again, and then asked simply, “Why?” Hmm, OK, I admit it is not often a journalist seeking to write about a product has to deal with someone wondering why…especially a representative of that company... "
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Article Thumbnail SNEWS View: Drowning in catalogs and press kits -- what a waste
Jul 15, 2009
An alert reader sent us the photo below, showing three stacks of promotional materials for the upcoming Outdoor Retailer Summer Market, all containing invites to come by a booth and check out the new wares. This is a specialty retailer who, like many, would honestly prefer to receive just one catalog or press kit for the store prior to any trade show. And, to make it worse...
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Article Thumbnail Help, we’re buried in giveaways from trade shows…
Jul 13, 2009
"With the summer trade show season right around the corner, we’d like to get something off our chests – a one-size-fits-none t-shirt. At the risk of sounding curmudgeonly, we wonder how many of those XL shirts given away at shows end up headed for Goodwill, for the rag bin, or worse, in the trash. Often we hate to part with a shirt we’ve accepted because we love the company and likely love the message or image on the shirt itself. But when a shirt is so big one of our editors can fit four of her in it, and another finds the shirt down to his knees, there’s just no point. Unfortunately, it appears far too many companies don’t think about the chatzkies and other thank-yous and promo gifts they hand out at shows or pop into press boxes and send out."
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Article Thumbnail Know thy media…please?
Just as a writer needs to know how to tailor an article to suit a particular magazine’s audience, subject matter or interests, the same holds true for PR: PR agents must know the media, its audiences and needs where they are pitching story ideas. It is not one-size-fits-all. Forgetting this leads to very bad experiences for the PR agent, the publication, and quite likely, the writer very often caught in the middle. And could also lead to less good press for a company.
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Article Thumbnail Six ways to successfully promote your store's eco-conscious product mix
Feb 25, 2009
Does your outdoor specialty store boast an array of eco-friendly products? If your merchandise mix does have green leanings, you could boost sales by making the consumers in your area aware of your specialty. Savvy green-oriented retailers are using everything from promotional mailers and catalogs to print advertising and street-side merchandising to get the word out about their eco-friendly product mix. Could any of these strategies work to strengthen your bottom line?
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Article Thumbnail Spibelt founder offers tips for small companies to get on TV – and gain promotion in today’s times
Jan 19, 2009
After nearly two years in the marketplace, Spibelt inventor and founder Kim Overton has been making the rounds on various TV shows, sharing her business story and products with consumers across the country. To date, she's told the story of the Spibelt – a waist pouch that doesn’t bounce or move -- and gained oodles of free promotion and marketing that has become vital in today’s economic times -- on a long list of top news national news and talk shows. It leaves one wondering, how does she do it?
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Article Thumbnail Listen and Learn: Creating an advisory board
As a small business owner, you might think you can't afford to hire a research firm to keep track of how you're doing, but the good news is you don't have to. Instead, you can establish a customer advisory board to find out what your customers think about your business.
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Article Thumbnail Kennedy vs. Nixon -- the classic proof that style matters
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Products and Trends
GearTrends New Products Marketplace
Raptor 6 Raptor 6
Mar 1, 2010
The Osprey Raptor 6 is great for that after work spin on the local single track. It will carry all your essentials, including basic bike tools and a stretch woven front pocket will carry an extra layer. * 2-liter HydraForm™ Reservoir Included
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Ariel 65 Ariel 65
Mar 1, 2010
The Osprey Ariel 65 is an ideal size for a variety of backpacking adventures. With added features like J- Panel access, Stow-on-the- Go™ trekking pole attachment and an improved suspension technology, this backpack remains the #1 choice for adventurers of all calibers. Superb women's custom fit is achieved through torso specific sizing, and contoured women's harness and hipbelt. Colors available: Seaside, Salsa
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Women's Nio Amphi Roll-up Pant Women's Nio Amphi Roll-up Pant
Feb 18, 2010
Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
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Community Chat
"Risk- a good reminder " by Keith Reis (03/16/2010 09:12 MDT)
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"Cardboard display material " by Eryn Willard (03/12/2010 12:27 MST)
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"cardboard display " by eco bag gal (03/11/2010 13:17 MST)
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Industry Releases
GoLite Receives Apparel Magazine’s Sustainability All-Star Award
Mar 18, 2010
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Goose Person Lance Mackey Wins Fourth Straight Iditarod
Mar 18, 2010
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GU Announces 2009 Sales Data
Mar 18, 2010
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Mountain Source adds Gordon to ‘rep force 2.0’
Mar 18, 2010
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Buff, Inc. Announces Sponsorship of Pro Skier, Mountaineer Kim Havell
Mar 17, 2010
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SNEWS Headlines
Canoecopia signals better days ahead for paddlesports market
Mar 17, 2010
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The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
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Outdoor financials: West Marine narrows Q4 loss, plus Outdoor Channel, Garmin, Suunto names president
Mar 17, 2010
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Featured Content
The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
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Mystery Shopper: Thin product selection, lack of fitting tools doom footwear sale
Mar 12, 2010
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Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
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Trend Reports
‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
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