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| Social media grows beyond tweets and friends
Nov 11, 2009 Master one social media trend and along comes another wave. But don't rest too long on your friends and your tweets. You bet there's more to come to optimize your brand's use of social media. See what new ways web marketing-savvy specialty retailers and manufacturers are finding to attract online customers and keep them around. Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| Did you hear?... Did Sanuk really invent the Trade Show Booth?
Aug 28, 2009 Sometimes, a news release is just too funny, too creative, too well done just to have it tossed in among the many SNEWS® sees published each week. Such is the case with the latest release from Sanuk seeking to grab attention for its trade show booth and new products at the upcoming Action Sports Retailer show in San Diego. Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| And why do you want to write about our product?
"He stared at me a moment. “Who are you?” he asked. I apologized for not stating I was with the media; though I assumed my media badge sort of made it obvious. After I explained where I was from (speaking in German, mind you, so misunderstanding was not an issue) and that I wanted more information about the tent, he stared at me for a minute again, and then asked simply, “Why?” Hmm, OK, I admit it is not often a journalist seeking to write about a product has to deal with someone wondering why…especially a representative of that company... " Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| SNEWS View: Drowning in catalogs and press kits -- what a waste
Jul 15, 2009 An alert reader sent us the photo below, showing three stacks of promotional materials for the upcoming Outdoor Retailer Summer Market, all containing invites to come by a booth and check out the new wares. This is a specialty retailer who, like many, would honestly prefer to receive just one catalog or press kit for the store prior to any trade show. And, to make it worse... Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| Help, we’re buried in giveaways from trade shows…
Jul 13, 2009 "With the summer trade show season right around the corner, we’d like to get something off our chests – a one-size-fits-none t-shirt. At the risk of sounding curmudgeonly, we wonder how many of those XL shirts given away at shows end up headed for Goodwill, for the rag bin, or worse, in the trash. Often we hate to part with a shirt we’ve accepted because we love the company and likely love the message or image on the shirt itself. But when a shirt is so big one of our editors can fit four of her in it, and another finds the shirt down to his knees, there’s just no point. Unfortunately, it appears far too many companies don’t think about the chatzkies and other thank-yous and promo gifts they hand out at shows or pop into press boxes and send out." Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| Know thy media…please?
Just as a writer needs to know how to tailor an article to suit a particular magazine’s audience, subject matter or interests, the same holds true for PR: PR agents must know the media, its audiences and needs where they are pitching story ideas. It is not one-size-fits-all. Forgetting this leads to very bad experiences for the PR agent, the publication, and quite likely, the writer very often caught in the middle. And could also lead to less good press for a company. Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| Six ways to successfully promote your store's eco-conscious product mix
Feb 25, 2009 Does your outdoor specialty store boast an array of eco-friendly products? If your merchandise mix does have green leanings, you could boost sales by making the consumers in your area aware of your specialty. Savvy green-oriented retailers are using everything from promotional mailers and catalogs to print advertising and street-side merchandising to get the word out about their eco-friendly product mix. Could any of these strategies work to strengthen your bottom line? Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| Spibelt founder offers tips for small companies to get on TV – and gain promotion in today’s times
Jan 19, 2009 After nearly two years in the marketplace, Spibelt inventor and founder Kim Overton has been making the rounds on various TV shows, sharing her business story and products with consumers across the country. To date, she's told the story of the Spibelt – a waist pouch that doesn’t bounce or move -- and gained oodles of free promotion and marketing that has become vital in today’s economic times -- on a long list of top news national news and talk shows. It leaves one wondering, how does she do it? Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| Listen and Learn: Creating an advisory board
As a small business owner, you might think you can't afford to hire a research firm to keep track of how you're doing, but the good news is you don't have to. Instead, you can establish a customer advisory board to find out what your customers think about your business. Read Story | Comment on this story | Go to all PR / Marketing Know-How |
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| Kennedy vs. Nixon -- the classic proof that style matters
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Orthosole insoles Mar 15, 2010 Choosing the right aftermarket insole is tricky. Orthosole came up with the cool concept of making a modular insole to suit a variety of activities and types of footwear. Read Review | Comment on this review | Go to all Product Reviews |
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Hoist V6 Personal Pulley Gym Mar 8, 2010 Hoist V6 Personal Pulley Gym fits into a relatively small space and allows you to everything from toning to strength training to serious weightlifting. Read Review | Comment on this review | Go to all Product Reviews |
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Ruffwear Sunshower jacket Mar 1, 2010 The Ruffwear Sunshower jacket keeps your pooch dry when you don't want a wet dog in the house or the car, not to mention on the couch or your lap. Read Review | Comment on this review | Go to all Product Reviews |
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Raptor 6 Mar 1, 2010 The Osprey Raptor 6 is great for that after work spin on the local single track. It will carry all your essentials, including basic bike tools and a stretch woven front pocket will carry an extra layer. * 2-liter HydraForm™ Reservoir Included Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
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Ariel 65 Mar 1, 2010 The Osprey Ariel 65 is an ideal size for a variety of backpacking adventures. With added features like J- Panel access, Stow-on-the- Go™ trekking pole attachment and an improved suspension technology, this backpack remains the #1 choice for adventurers of all calibers. Superb women's custom fit is achieved through torso specific sizing, and contoured women's harness and hipbelt. Colors available: Seaside, Salsa Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
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Women's Nio Amphi Roll-up Pant Feb 18, 2010 Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
International Business Planner - Ruff Wear, Inc.
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Assistant Bicycle Store Manager - Bicycle Post, Inc.
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Merchandise Director - Eastern Mountain Sports
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Marketing Director - Eastern Mountain Sports
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Brand Marketing Manager (Outdoor) - VF Outdoor
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Retail Merchandise and Sales Manager - Potomac Paddlesports Incorporated
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Gaerne Cycling Shoes - Gizmo Gear
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