Sales Tools & Advice - Mystery Shopping


Article Thumbnail Mystery Shopper: Thin product selection, lack of fitting tools doom footwear sale
Mar 12, 2010
Our Mystery Shoppers get frustrated when they encounter an outdoor specialty store that essentially carries one brand of boots, while its well-meaning salesperson struggles due to a lack of fitting expertise and tools.
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Article Thumbnail Mystery Shopper: Easy-going salesperson listens, nails customer needs in fitness gear
Dec 14, 2009
It was a chilly, fall day in Chicago. Dark skies indicated rain was coming. The wind was blowing. And that made it a great time to follow-up on the need for some indoor training equipment for expanding a home workout regimen. Our mystery shopper hit Chicago Home Fitness to test the sales staff's skills at selling home gyms.
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Article Thumbnail Mystery Shopper: Trying to find a light in Chicago harder than imagined
Nov 9, 2009
Runners from around the globe could still be seen all over the Chicago area even days after the annual October marathon in a city that has a runner-friendly reputation and a large runner population. Since Daylight Savings Time was around the corner, we decided it was time to send our operative into a store to look for illumination ideas that would enable one to see during pre-dawn and after-work runs, as well, of course, to be seen for safety.
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Article Thumbnail The SNEWS View: Halloween shopping experience is frighteningly good
Oct 26, 2009
Although Halloween is a time of horror, ghosts and trick-or-treat, one retail store turned a shopping expedition into a real eye-opening treat.
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Article Thumbnail Business 101: Re-evaluate, re-create, re-visit to keep your retail biz humming
Oct 5, 2009
Does your store need to re-evaluate, re-create, re-emphasize, and re-visit? In late summer, a SNEWS shopper went into Sacramento Exercise Equipment in California -- but something was a bit off, not quite right. There's something to be said for intuition, and in the end, we -- and the store involved -- learned a whole lot more from this shopping experience...and we are sure you will too.
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Article Thumbnail Mystery Shopper: Uneducated salesperson fumbles binocular sale
Jul 24, 2009
While our Mystery Shoppers are usually applying their powers of observation to retail sales, this spring, two of our agents -- code named Cindy and Jake -- set their sights on a different pursuit -- birding. Of course, birding requires more than a keen eye; you also need a good pair of binoculars. One day this summer, our Mystery Shopping duo decided to visit Nat's Outdoor Sports in Bowling Green, Ky., to browse the store's binocular offerings and see how well the shop was serving the local nature-observation crowd.
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Article Thumbnail SNEWS takes a look at Dick's presentation of Life Fitness, Sport Chalet's of Precor
Apr 13, 2009
With the first quarter of the New Year behind us -- and plenty of time for Life Fitness to settle in at Dick's and Precor at Sport Chalet -- SNEWS® dispatched its shopping team into a number of each chain's stores on both coasts to see how it was going in the fitness department for the high-end equipment suppliers. Not officially going through an entire SNEWS Mystery Shopping experience, we nevertheless had our team members take a peek in the stores, get a feel at the layout, size up the presentation, talk to staff and, generally, find out how the recent experiments at sporting goods was treating the two largest North American specialty fitness equipment manufacturers.
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Article Thumbnail Mystery Shopper: Salesman exercises good judgment in selling fitness equipment
Apr 3, 2009
At the end of March, which is pretty early spring in New England, the thoughts of our mystery shopper, Jane, turned to shedding a few layers of both clothing and excess flesh. Toward that end, she decided to pay a visit to Precor Home Fitness in Newton, Mass.
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Article Thumbnail Mystery Shopper: Knowledgeable salesperson reels shopper in with thorough presentation
Mar 18, 2009
Having pioneered kayak fishing off the southeastern coast of Louisiana, the folks at Buffalo Peak Outfitters in Jackson, Miss., know a thing or two about this emerging sport. So, when we learned that a member of our Mystery Shopper team was going to be in the Magnolia State, we dispatched him to Buffalo Peak to go undercover and shop for a boat. Would the salespeople encourage our undercover man to go whole hog, or counsel him to not bite off more than necessary?
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Article Thumbnail Mystery Shopper: Savvy salesman stressed home gym benefits to move customer up in price
Feb 2, 2009
With the country moving deeper into a recession, and consumers tightening their belts, the SNEWS® team wondered how fitness shops might deal with people seeking low-cost solutions to getting a good workout at home. We dispatched a member of our Mystery Shopper team -- code name, Jake -- to Jackson, Miss., to seek equipment that he could set up in his apartment without breaking the bank. When it was all said and done, he didn't necessarily find a low-budget set-up, but rather found an excellent salesman who had our man willing to shell out more than he'd planned.
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Products and Trends
GearTrends New Products Marketplace
Raptor 6 Raptor 6
Mar 1, 2010
The Osprey Raptor 6 is great for that after work spin on the local single track. It will carry all your essentials, including basic bike tools and a stretch woven front pocket will carry an extra layer. * 2-liter HydraForm™ Reservoir Included
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Men's Neptune Long-Sleeve Crew Men's Neptune Long-Sleeve Crew
Feb 18, 2010
Best Uses For The ExOfficio Neptune Crew: Backpacking, Camping, Everyday, Fishing, Golfing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
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Women's Nio Amphi Roll-up Pant Women's Nio Amphi Roll-up Pant
Feb 18, 2010
Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
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Highgear and Granger's Sponsor USARA Adventure Racing Events
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SNEWS Headlines
Ardica issues safety recall for Mountain Hardwear jacket heating systems
Mar 15, 2010
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ROTY winner Dynamic Earth has inspired Springfield, Mo., to embrace green building
Mar 15, 2010
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Featured Content
Mystery Shopper: Thin product selection, lack of fitting tools doom footwear sale
Mar 12, 2010
Read Story | Comment on this story | Go to all Sales Tools & Advice
Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
Read Story | Comment on this story | Go to all Sales Tools & Advice
Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
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Trend Reports
‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
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