See all Lizard Lounge Way articles
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The Lizard Lounge Way: Holiday clean-up brings new consumers
Jan 15, 2010 A bit of imagination and even a sense of humor can turn that post-holiday look into something special. Think of a sale as a celebration that serves as a promotion to bring in shoppers who might not have been thinking of buying...and we have five top tips to use. Read Story | Comment on this story | Go to all Lizard Lounge Way articles |
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The Lizard Lounge Way: Holiday displays grab wandering eyes
Dec 16, 2009 Let’s face it, Santa has it pretty good as he gets to hear firsthand what your customers want. Merchandising cues from the Lizard Lounge Way, though, will give you an upper hand. Read Story | Comment on this story | Go to all Lizard Lounge Way articles |
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The Lizard Lounge Way: Inspiring customers to 'go steady'
Oct 16, 2009 Every season calls for a fresh change -- a reason to draw customers into your store by setting a tone and highlighting trends with new styles. It's like a first date where you want to make your best impression so you get a second date…minus the whole awkward goodnight kiss thing. Ensure a lasting relationship with these tips from the merchandising mavens at the Lizard Lounge to get the season off to the right start. Read Story | Comment on this story | Go to all Lizard Lounge Way articles |
See all OR / SNEWS Merchandising Tour articles
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SNEWS Retail College, Outdoor Retailer present Merchandising Tours @OR
Jan 15, 2010 A trade show is a gold mine of visual display ideas. Exhibitors spend numerous hours and many dollars planning how to display the products they sell. So why not take their hours of preparation and display ideas back to your store? Read Story | Comment on this story | Go to all OR / SNEWS Merchandising Tour articles |
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Merchandising Tour: Making fixtures sized to fit hard-to-display products
Jan 4, 2010 It is not always easy to find the right fixture for a particular product, at the right price and in the right size. Cost is another consideration – fixtures can be expensive especially if they are custom made. Take a hint from Crumpler... Read Story | Comment on this story | Go to all OR / SNEWS Merchandising Tour articles |
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Merchandising Tour: Use mannequins effectively by cross-merchandising
Dec 9, 2009 The use of mannequins is always a good way to show how clothing will actually look on a real person. To make the display more interesting, and to help tell a visual story, Cloudveil cross-merchandised the clothing with equipment items. SNEWS Merchandising Tour leader Sharon Leicham offers tips taken straight from the floor of Outdoor Retailer Summer Market. Read Story | Comment on this story | Go to all OR / SNEWS Merchandising Tour articles |
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Merchandising Tour: Get creative so hard-to-sell items grab consumer attention
Dec 2, 2009 Wouldn’t it be great if everything in the store sold like hotcakes? There are always those items with less hanger appeal, less display appeal and less excitement. So how do you turn those products into winners? Get ideas and tips from our Merchandising Tour expert, Sharon Leicham. Read Story | Comment on this story | Go to all OR / SNEWS Merchandising Tour articles |
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Merchandising Tour: Useful tips for managing and stocking accessory walls and fixtures
Oct 28, 2009 Who among us hasn’t suffered the frustration of restocking or setting up an accessory wall or fixture? There are so many different items and SKU's to deal with that the question always becomes, “Where in the heck am I going to put these?” Read what Sharon Leicham suggests to pump up sales and make this job less about guesswork. Read Story | Comment on this story | Go to all OR / SNEWS Merchandising Tour articles |
See all Store Merchandising Advice articles
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Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement
The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that product immediately impacts sales and improves the overall customer experience. Read Story | Comment on this story | Go to all Store Merchandising Advice articles |
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SNEWS Merchandising Know-How Article Finder
It's frustrating to scrounge around a disorderly toolbox. You can waste valuable time and energy fumbling for that one critical item. We at SNEWS want to make life easier for you, so we've developed this handy chart for our Merchandising articles. With a quick glance, you can scan the chart to find the subject matter that fits your immediate need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Read Story | Comment on this story | Go to all Store Merchandising Advice articles |
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Rethinking Retail: Hardware goes glam in San Francisco. Your windows can too.
Jul 29, 2009 Who ever thought toilet plungers, garbage cans and weed whackers could be sexy? A hardware store in San Francisco makes it so with colorful, creative, eye-catching window displays that bring passersby to a grinding halt. "The concept is to get people to stop and look," said Noelle Nicks, Cole Hardware's visual merchandiser. The goal, she says, is "to get people to come in even if they had no intent of buying something," noting hardware stores are shopping destinations. Read Story | Comment on this story | Go to all Other articles |
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Psychology of Shopping -- Do you really understand why that customer is coming into your store to buy?
“It isn’t so much a traffic issue as it is a sales issue. You need to do a better job with the people already in your store.” —Ron Hornbaker, vice president of Retail Minds, citing ShopperTrak data showing that 70 to 80 percent of people walk out of stores without spending money. Specialty retailers trying to wheedle sales from consumers who are afraid of losing their jobs or life savings are coming to terms with a harsh reality: The marketing tactics that worked in previous downturns aren’t as effective in this current storm, which is proving to be wider, deeper and more intractable than many economists anticipated... Read Story | Comment on this story | Go to all Other articles |
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Merchandising Know-How: SIA goes green
Feb 28, 2008 The SnowSports Industries America (SIA) trade show in Las Vegas is always full of energy and edgy boarders. This year was no different except that SIA took a giant "green" step forward and included the EcoSource booth designed by Seattle companies, Utility and Dept. of Energy (DOE). The booth showcased green products from SIA exhibitors. It was packed with clothing, skis, boards, gloves, hats, waxes, creams and lotions, and more -- all eco-friendly. Read Story | Comment on this story | Go to all Other articles |
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Merchandising Know-How: Displays and demographics
Jan 17, 2008 In the current political landscape, the word "change" is used incessantly. It seems everyone is looking for change or, at least, mentioning it. Not to be outdone, here's a change for you. There's a new retail movement afoot to arrange and position displays that appeal to certain demographics at certain times of the day. Read Story | Comment on this story | Go to all Other articles |
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SNEWS® Training Center "How to Sell" articles a resource for year-round retail use
Dec 17, 2007 This is the time of year not to forget to tap into a wealth of selling information in the SNEWS® Training Center, especially into our two and a half years of concise informational guides for retail staff covering the in’s and out’s of various product categories in our “how to sell” articles. Of course there are more topics coming. We’ll be adding categories again starting in the New Year. Meanwhile, take the time to peruse our list of current how-to-sell guides. They could help you make that next sale this holiday season. Read Story | Comment on this story | Go to all Other articles |
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Hoist V6 Personal Pulley Gym Mar 8, 2010 Hoist V6 Personal Pulley Gym fits into a relatively small space and allows you to everything from toning to strength training to serious weightlifting. Read Review | Comment on this review | Go to all Product Reviews |
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Ruffwear Sunshower jacket Mar 1, 2010 The Ruffwear Sunshower jacket keeps your pooch dry when you don't want a wet dog in the house or the car, not to mention on the couch or your lap. Read Review | Comment on this review | Go to all Product Reviews |
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Minox binoculars Feb 22, 2010 The general thinking is that you’ll pay at least $200 for a decent pair of binoculars for nature observation, and, of course, the price tag can reach into the thousands. So we set out to find what kind of experience we would have with a new model of Minox binoculars priced at $199. Read Review | Comment on this review | Go to all Product Reviews |
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Enforcer ice climbing glove Oct 29, 2009 Black Diamond's quintessential ice climbing glove protects against impact and wet ice Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
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ESCHLER e3: FLASH coldblack® Aug 14, 2009 The new FLASH fabric which utilizes the coldblack® technology by Schoeller. It allows dark textiles to no longer absorb, but reflect heat. Thus, coldblack® reduces heat build-up and provides reliable protection from UV-rays. Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
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Men's Neptune Long-Sleeve Crew Feb 18, 2010 Best Uses For The ExOfficio Neptune Crew: Backpacking, Camping, Everyday, Fishing, Golfing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration Read Complete New Product Listing | Go to the GearTrends New Product Marketplace |
Retail Store Manager - Advantage Sport & Fitness, Inc.
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Account Executive - Seven Cycles
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Athlete Services Representative - Carmichael Training Systems, Inc.
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Dealer Customer Service Representative - LOWA Boots LLC
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Retail Merchandise and Sales Manager - Potomac Paddlesports Incorporated
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Marketing Manager - Montague Corporation
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Brand Ambassador - Sales Representative - phil&teds / mountain buggy
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