|
| Psychology of Shopping -- Do you really understand why that customer is coming into your store to buy?
May 20, 2009 “It isn’t so much a traffic issue as it is a sales issue. You need to do a better job with the people already in your store.” —Ron Hornbaker, vice president of Retail Minds, citing ShopperTrak data showing that 70 to 80 percent of people walk out of stores without spending money. Specialty retailers trying to wheedle sales from consumers who are afraid of losing their jobs or life savings are coming to terms with a harsh reality: The marketing tactics that worked in previous downturns aren’t as effective in this current storm, which is proving to be wider, deeper and more intractable than many economists anticipated... Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement
Feb 16, 2009 The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that product immediately impacts sales and improves the overall customer experience. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| SNEWS Merchandising Know-How Article Finder
Feb 6, 2009 It's frustrating to scrounge around a disorderly toolbox. You can waste valuable time and energy fumbling for that one critical item. We at SNEWS want to make life easier for you, so we've developed this handy chart for our Merchandising articles. With a quick glance, you can scan the chart to find the subject matter that fits your immediate need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: SIA goes green
Feb 28, 2008 The SnowSports Industries America (SIA) trade show in Las Vegas is always full of energy and edgy boarders. This year was no different except that SIA took a giant "green" step forward and included the EcoSource booth designed by Seattle companies, Utility and Dept. of Energy (DOE). The booth showcased green products from SIA exhibitors. It was packed with clothing, skis, boards, gloves, hats, waxes, creams and lotions, and more -- all eco-friendly. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Displays and demographics
Jan 17, 2008 In the current political landscape, the word "change" is used incessantly. It seems everyone is looking for change or, at least, mentioning it. Not to be outdone, here's a change for you. There's a new retail movement afoot to arrange and position displays that appeal to certain demographics at certain times of the day. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| SNEWS® Training Center "How to Sell" articles a resource for year-round retail use
Dec 17, 2007 This is the time of year not to forget to tap into a wealth of selling information in the SNEWS® Training Center, especially into our two and a half years of concise informational guides for retail staff covering the in’s and out’s of various product categories in our “how to sell” articles. Of course there are more topics coming. We’ll be adding categories again starting in the New Year. Meanwhile, take the time to peruse our list of current how-to-sell guides. They could help you make that next sale this holiday season. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Visual merchandising trends
Nov 26, 2007 A trend is defined as "the popular taste at a given time." It may not be readily apparent, but there are definite trends in the visual merchandising field. A closer look reveals innovations in color, graphics, lighting and technology all designed to enhance store environments. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Product merchandising by color
Nov 12, 2007 When it comes to clothing, color is the first thing that attracts customers to the rack. Most people know what colors they look good in and what colors they like. In fact, we all have an emotional response to color and that has a definite influence on what we purchase. That's why it is a good idea to group styles within categories by color. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Tracking customers in-store
Oct 23, 2007 Do you know how long customers stay in your store? How they move through your store? Or, the size of the average customer purchase related to location in your store? If you do, you can stop reading, but, if you don't, you'll want to read on to learn the methods of tracking customer behavior. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Have you heard?
Oct 1, 2007 There are a lot of insights on how customer behaviors and preferences influence their buying habits circulating around the web. Every so often, something pops up that is relevant to those of us in the outdoor industry. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Finding fixtures at Summer Market
Sep 6, 2007 Outdoor Retailer Summer Market is not the best place to find store fixtures. In fact, the official show directory didn't even have a listing for merchandising products. But, in spite of that, we found a couple of very good resources. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Emerging Trend: Modern nostalgia
Sep 4, 2007 Feeling a bit nostalgic? One major emerging trend captures the desire to reconnect with memories of the past but in a contemporary way. The name of this trend story – modern nostalgia. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Lighting Refresher -- Quick tips to better light
Aug 16, 2007 Lighting for retail is all about contrast and focus. Too much of any type of lighting reduces contrast and focus. To achieve the best lighting, balance ambient and accent lighting. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Merchandising Know-How: Art in retail
Jul 25, 2007 To succeed in today's competitive environment, retailers have to connect with their customers on an emotional and intellectual level. Competition is forcing them to differentiate. More and more, retailers need to communicate their values and their culture in new ways. Many are turning to their local arts community for inspiration. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
| Color trends for spring 2008: What to know before you buy
Jul 20, 2007 Hard to believe, but trade show season is already here...again. As you sit through numerous line presentations, flip through countless workbooks, and write orders for what you hope will be well selling products, keep these key spring 2008 color trends in mind. Read Story | Comment on this story | Go to all Merchandising Know-How |
|
|
Makoto Xergame Jun 29, 2009 When the current owners of Makoto USA saw the game that would become Makoto at an arcade in 2002, they immediately realized its potential to provide both physical and mental fitness for anyone, from athletes to the elderly to folks in rehab. The SNEWS® team first saw a Makoto at the Health & Fitness Business show in Denver several years ago and, after playing it (over and over, we must admit), we had to get one for the office. |
|
|
Coleman LED Quad Lantern Jun 22, 2009 Pardon the pun, but Coleman's LED Quad Lantern presents one of the brightest ideas we've seen when it comes to lighting. It's unique because the body of the lantern has four detachable panels, each of which has six 5 mm, white LED lights. We tested the lantern during several car-camping trips and found that it was really handy when we had several people sharing a campsite. |
|
|
Teva Sunkosi 2 water shoe Jun 15, 2009 As a concept, water shoes are a fine idea. But we've suffered painful scrapes and blisters from poorly designed amphibious footwear, and frowned over many models that didn't dry as quickly as advertised. But Teva's Sunkosi 2 performed well, and proved to be exceptionally comfortable during numerous paddling trips, including an 18-day rafting journey down the Grand Canyon. Our testers said these shoes were not only easy on the feet, but they were also some of the most durable water shoes they've worn. |
|
|
Mo Room™ Tent 2P & 3P Dec 16, 2008 The Mo Room tent (2P and 3P) is the epitome of livability. |
|
|
Seamless Dry-Tec Camaro drysuit Jun 27, 2009 The new Komperdell Camaro drysuit for kayak is out of an extra soft and elastic 3-layer-material |
|
|
Fast-Drying Tilley 'Travel' Socks Dec 16, 2008 Fast-Drying Tilley 'Travel' Socks. Not just for travel! Your feet will thank you for providing arch support, no-feel toe seams and moisture escape panels for a dry and comfortable fit |
Purchasing and Inventory Manager - Osprey Packs
Listed - 07/03/2009
Velo Vie Bicycles - Velo Vie Bicycles
Listed - 07/02/2009
Accounting - Niner Bikes
Listed - 07/02/2009
Category Business Manager, Top-of-Car - Yakima Products, Inc.
Listed - 07/02/2009
Kodiak Boots / Terra Footwear / Unity - Kodiak-Terra USA, Inc.
Listed - 07/01/2009
Mechanical Draftsperson - Crank Brothers
Listed - 06/25/2009
Retail Store Manager- Lincoln City, OR - Columbia Sportswear Company
Listed - 06/23/2009