Sales Tools & Advice - Merchandising Know-How


Lizard Lounge Way | OR / SNEWS Merchandising Tour | Store Merchandising Advice | Other |

Lizard Lounge Way

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Article Thumbnail The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
If you want your customers to feel good about spring and buying new products, you have to inspire them with creative merchandising in fresh, bright colors. The Lizard Lounge team has four great tips with superb visuals to help SNEWS readers navigate their way.
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Article Thumbnail The Lizard Lounge Way: Holiday clean-up brings new consumers
Jan 15, 2010
A bit of imagination and even a sense of humor can turn that post-holiday look into something special. Think of a sale as a celebration that serves as a promotion to bring in shoppers who might not have been thinking of buying...and we have five top tips to use.
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Article Thumbnail The Lizard Lounge Way: Holiday displays grab wandering eyes
Dec 16, 2009
Let’s face it, Santa has it pretty good as he gets to hear firsthand what your customers want. Merchandising cues from the Lizard Lounge Way, though, will give you an upper hand.
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Article Thumbnail The Lizard Lounge Way: Inspiring customers to 'go steady'
Oct 16, 2009
Every season calls for a fresh change -- a reason to draw customers into your store by setting a tone and highlighting trends with new styles. It's like a first date where you want to make your best impression so you get a second date…minus the whole awkward goodnight kiss thing. Ensure a lasting relationship with these tips from the merchandising mavens at the Lizard Lounge to get the season off to the right start.
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OR / SNEWS Merchandising Tour

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Article Thumbnail Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
It was interesting to see how much barn wood, rough-finished wood and pallets were used in booths at Outdoor Retailer Winter Market. It may be a reaction to the present state of the economy but, regardless of the reason, it worked. In this first of six articles from the Merchandising Tours at Winter Market, we have visual examples you can incorporate now in your store.
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Article Thumbnail SNEWS Retail College, Outdoor Retailer present Merchandising Tours @OR
Jan 15, 2010
A trade show is a gold mine of visual display ideas. Exhibitors spend numerous hours and many dollars planning how to display the products they sell. So why not take their hours of preparation and display ideas back to your store?
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Article Thumbnail Merchandising Tour: Making fixtures sized to fit hard-to-display products
Jan 4, 2010
It is not always easy to find the right fixture for a particular product, at the right price and in the right size. Cost is another consideration – fixtures can be expensive especially if they are custom made. Take a hint from Crumpler...
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Article Thumbnail Merchandising Tour: Use mannequins effectively by cross-merchandising
Dec 9, 2009
The use of mannequins is always a good way to show how clothing will actually look on a real person. To make the display more interesting, and to help tell a visual story, Cloudveil cross-merchandised the clothing with equipment items. SNEWS Merchandising Tour leader Sharon Leicham offers tips taken straight from the floor of Outdoor Retailer Summer Market.
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Article Thumbnail Merchandising Tour: Get creative so hard-to-sell items grab consumer attention
Dec 2, 2009
Wouldn’t it be great if everything in the store sold like hotcakes? There are always those items with less hanger appeal, less display appeal and less excitement. So how do you turn those products into winners? Get ideas and tips from our Merchandising Tour expert, Sharon Leicham.
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Store Merchandising Advice

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Article Thumbnail Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement
The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that product immediately impacts sales and improves the overall customer experience.
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Article Thumbnail SNEWS Merchandising Know-How Article Finder
It's frustrating to scrounge around a disorderly toolbox. You can waste valuable time and energy fumbling for that one critical item. We at SNEWS want to make life easier for you, so we've developed this handy chart for our Merchandising articles. With a quick glance, you can scan the chart to find the subject matter that fits your immediate need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand.
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Other

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Article Thumbnail Rethinking Retail: Hardware goes glam in San Francisco. Your windows can too.
Jul 29, 2009
Who ever thought toilet plungers, garbage cans and weed whackers could be sexy? A hardware store in San Francisco makes it so with colorful, creative, eye-catching window displays that bring passersby to a grinding halt. "The concept is to get people to stop and look," said Noelle Nicks, Cole Hardware's visual merchandiser. The goal, she says, is "to get people to come in even if they had no intent of buying something," noting hardware stores are shopping destinations.
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Article Thumbnail Psychology of Shopping -- Do you really understand why that customer is coming into your store to buy?
“It isn’t so much a traffic issue as it is a sales issue. You need to do a better job with the people already in your store.” —Ron Hornbaker, vice president of Retail Minds, citing ShopperTrak data showing that 70 to 80 percent of people walk out of stores without spending money. Specialty retailers trying to wheedle sales from consumers who are afraid of losing their jobs or life savings are coming to terms with a harsh reality: The marketing tactics that worked in previous downturns aren’t as effective in this current storm, which is proving to be wider, deeper and more intractable than many economists anticipated...
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Article Thumbnail Merchandising Know-How: SIA goes green
Feb 28, 2008
The SnowSports Industries America (SIA) trade show in Las Vegas is always full of energy and edgy boarders. This year was no different except that SIA took a giant "green" step forward and included the EcoSource booth designed by Seattle companies, Utility and Dept. of Energy (DOE). The booth showcased green products from SIA exhibitors. It was packed with clothing, skis, boards, gloves, hats, waxes, creams and lotions, and more -- all eco-friendly.
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Article Thumbnail Merchandising Know-How: Displays and demographics
Jan 17, 2008
In the current political landscape, the word "change" is used incessantly. It seems everyone is looking for change or, at least, mentioning it. Not to be outdone, here's a change for you. There's a new retail movement afoot to arrange and position displays that appeal to certain demographics at certain times of the day.
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Article Thumbnail SNEWS® Training Center "How to Sell" articles a resource for year-round retail use
Dec 17, 2007
This is the time of year not to forget to tap into a wealth of selling information in the SNEWS® Training Center, especially into our two and a half years of concise informational guides for retail staff covering the in’s and out’s of various product categories in our “how to sell” articles. Of course there are more topics coming. We’ll be adding categories again starting in the New Year. Meanwhile, take the time to peruse our list of current how-to-sell guides. They could help you make that next sale this holiday season.
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Products and Trends
GearTrends New Products Marketplace
Women's Nio Amphi Roll-up Pant Women's Nio Amphi Roll-up Pant
Feb 18, 2010
Best Uses For The ExOfficio Nio Amphi Roll-up Pant: Backpacking, Camping, Everyday, Fishing, Hiking, In-Transit, Lounging, Outdoor Work, Paddle Sports, Resort, Stay Dry, Sun Protection, Urban Exploration
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Raptor 6 Raptor 6
Mar 1, 2010
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Enforcer ice climbing glove Enforcer ice climbing glove
Oct 29, 2009
Black Diamond's quintessential ice climbing glove protects against impact and wet ice
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Industry Releases
GoLite Receives Apparel Magazine’s Sustainability All-Star Award
Mar 18, 2010
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Buff, Inc. Announces Sponsorship of Pro Skier, Mountaineer Kim Havell
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SNEWS Headlines
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Mar 17, 2010
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The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
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Outdoor financials: West Marine narrows Q4 loss, plus Outdoor Channel, Garmin, Suunto names president
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Featured Content
The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
Read Story | Comment on this story | Go to all Sales Tools & Advice
Mystery Shopper: Thin product selection, lack of fitting tools doom footwear sale
Mar 12, 2010
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Merchandising Tour: Natural environmental display ideas from Winter Market
Mar 10, 2010
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Trend Reports
‘Wearable Technology’ showcase introduces sports/fitness products and technologies of the future
Mar 8, 2010
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