Sales Tools & Advice - Merchandising Know-How


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Lizard Lounge Way

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Article Thumbnail The Lizard Lounge Way: Make an unforgettable first impression with these visual hooks
Jun 30, 2010
When shoppers walk through the door, make a first impression that leaves them wanting more. You need to meet, greet and, hopefully, bedazzle rather than (ye-gad!) bore customers. The merchandising experts at the Lizard Lounge retail store offer these key visual hooks to keep customers coming back again and again.
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Article Thumbnail The Lizard Lounge Way: Spring merchandising -- out with the old, in with the new
Mar 17, 2010
If you want your customers to feel good about spring and buying new products, you have to inspire them with creative merchandising in fresh, bright colors. The Lizard Lounge team has four great tips with superb visuals to help SNEWS readers navigate their way.
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Article Thumbnail The Lizard Lounge Way: Holiday clean-up brings new consumers
Jan 15, 2010
A bit of imagination and even a sense of humor can turn that post-holiday look into something special. Think of a sale as a celebration that serves as a promotion to bring in shoppers who might not have been thinking of buying...and we have five top tips to use.
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Article Thumbnail The Lizard Lounge Way: Holiday displays grab wandering eyes
Dec 16, 2009
Let’s face it, Santa has it pretty good as he gets to hear firsthand what your customers want. Merchandising cues from the Lizard Lounge Way, though, will give you an upper hand.
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Article Thumbnail The Lizard Lounge Way: Inspiring customers to 'go steady'
Oct 16, 2009
Every season calls for a fresh change -- a reason to draw customers into your store by setting a tone and highlighting trends with new styles. It's like a first date where you want to make your best impression so you get a second date…minus the whole awkward goodnight kiss thing. Ensure a lasting relationship with these tips from the merchandising mavens at the Lizard Lounge to get the season off to the right start.
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OR / SNEWS Merchandising Tour

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Article Thumbnail SNEWS Retail College, Outdoor Retailer present Merchandising Tours@OR
Jul 8, 2010
Get visual at Outdoor Retailer Summer Market with two specially designed tours of exhibits to discover display ideas that retailers can take back to their stores and exhibitors can use to update existing booths.
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Article Thumbnail Merchandising Tour: Display techniques from Winter Market to incorporate in your store
Jun 9, 2010
Visual display designers employ various techniques to ensure successful displays -- many of which were incorporated into exhibitor booths at Outdoor Retailer Winter Market 2010. Sharon Leicham concludes our six-part series by highlighting display techniques found during the show's Merchandising Tours.
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Article Thumbnail Merchandising Tour: Let there be light!
May 21, 2010
Good lighting is an essential part of any store. SNEWS merchandising editor and tour guide Sharon Leicham points out lighting do’s and don’ts from Outdoor Retailer Winter Market in this fifth article installment from the show's Merchandising Tours.
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Article Thumbnail Merchandising Tour: Give your store pop with these color tips from Winter Market
May 5, 2010
Color makes the world go round and it sells product. It wasn’t hard to pick up color trends among the booths at Outdoor Retailer Winter Market 2010. See what shades you should be incorporating into your sales displays.
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Article Thumbnail Merchandising Tour: Diverse footwear and apparel display ideas from Winter Market
Apr 7, 2010
We have some very diverse display ideas for footwear and apparel taken from Outdoor Retailer Winter Market, which our SNEWS merchandising editor and tour guide, Sharon Leicham, outlines in this third of six articles from the show's Merchandising Tours.
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Store Merchandising Advice

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Article Thumbnail Merchandising Know-How: Creating customized displays to impact sales
Aug 11, 2010
Creating a customized display makes merchandise easy to understand and enticing to buy. Boost your ROI with these customization ideas and resources.
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Article Thumbnail Retail veteran takes Rad Global sourcing agency to next level
Jun 30, 2010
Three years after starting his own sourcing business as his next step after a retail career, Erik Metzdorf has found his niche: displays. You need a display? Rad Global can find it or design it for you.
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Article Thumbnail Merchandising Know-How: Enhancing your store appearance with appropriate fixture and product placement
The key to creating a visually compelling store appearance is appropriate fixture and product placement. Even with limited fixture budget, improved results are easily achievable through better product placement. Making product more visible and providing easy accessibility to that product immediately impacts sales and improves the overall customer experience.
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Article Thumbnail SNEWS Merchandising Know-How Article Finder
It's frustrating to scrounge around a disorderly toolbox. You can waste valuable time and energy fumbling for that one critical item. We at SNEWS want to make life easier for you, so we've developed this handy chart for our Merchandising articles. With a quick glance, you can scan the chart to find the subject matter that fits your immediate need. Also, you can read a summary to make sure that the article provides the info you need for the job at hand.
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Other

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Article Thumbnail Rethinking Retail: Hardware goes glam in San Francisco. Your windows can too.
Jul 29, 2009
Who ever thought toilet plungers, garbage cans and weed whackers could be sexy? A hardware store in San Francisco makes it so with colorful, creative, eye-catching window displays that bring passersby to a grinding halt. "The concept is to get people to stop and look," said Noelle Nicks, Cole Hardware's visual merchandiser. The goal, she says, is "to get people to come in even if they had no intent of buying something," noting hardware stores are shopping destinations.
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Article Thumbnail Psychology of Shopping -- Do you really understand why that customer is coming into your store to buy?
“It isn’t so much a traffic issue as it is a sales issue. You need to do a better job with the people already in your store.” —Ron Hornbaker, vice president of Retail Minds, citing ShopperTrak data showing that 70 to 80 percent of people walk out of stores without spending money. Specialty retailers trying to wheedle sales from consumers who are afraid of losing their jobs or life savings are coming to terms with a harsh reality: The marketing tactics that worked in previous downturns aren’t as effective in this current storm, which is proving to be wider, deeper and more intractable than many economists anticipated...
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Article Thumbnail Merchandising Know-How: SIA goes green
Feb 28, 2008
The SnowSports Industries America (SIA) trade show in Las Vegas is always full of energy and edgy boarders. This year was no different except that SIA took a giant "green" step forward and included the EcoSource booth designed by Seattle companies, Utility and Dept. of Energy (DOE). The booth showcased green products from SIA exhibitors. It was packed with clothing, skis, boards, gloves, hats, waxes, creams and lotions, and more -- all eco-friendly.
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Article Thumbnail Merchandising Know-How: Displays and demographics
Jan 17, 2008
In the current political landscape, the word "change" is used incessantly. It seems everyone is looking for change or, at least, mentioning it. Not to be outdone, here's a change for you. There's a new retail movement afoot to arrange and position displays that appeal to certain demographics at certain times of the day.
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Article Thumbnail SNEWS® Training Center "How to Sell" articles a resource for year-round retail use
Dec 17, 2007
This is the time of year not to forget to tap into a wealth of selling information in the SNEWS® Training Center, especially into our two and a half years of concise informational guides for retail staff covering the in’s and out’s of various product categories in our “how to sell” articles. Of course there are more topics coming. We’ll be adding categories again starting in the New Year. Meanwhile, take the time to peruse our list of current how-to-sell guides. They could help you make that next sale this holiday season.
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