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Retail College - School of PR & Marketing


Article Thumbnail Social media managers share tips on what really works
Nov 22, 2010
Social media experts share lessons they’ve learned on what really works when using Facebook, Twitter and other web tools to benefit a business.
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Article Thumbnail Channel Signal: What can companies learn from BP’s PR stumbles?
Jun 14, 2010
Every month Channel Signal shares some of its analysis of the major topics online important to the outdoor industry with SNEWS®. With the oil spill in the Gulf of Mexico, the PR flacks at BP -- as well as any PR agency or corporate PR head -- would do well to notice that spin just doesn’t cut it anymore.
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Article Thumbnail PR know-how: Getting creative to boost visibility at a crowded trade show
May 26, 2010
Mix one part hockey, one part fund-raising effort, three parts organization and planning, and voila, you have a recipe for a successful effort to stand out as a brand among many others attending the same crowded trade show. Learn how Canada Goose made a name for itself at Winter Market by promoting fun.
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Article Thumbnail Brand loyalty in recessionary times…comScore's Gian Fulgoni offers valuable insights
May 17, 2010
SNEWS was an invited guest to a presentation on brand loyalty in recessionary times by Gian Fulgoni, co-founder and executive chairman of comScore. Our summary provides key takeaways that may just change the way you think about your company’s branding and marketing strategies.
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Article Thumbnail PR know-how: Successful guerrilla marketing PR primer
Apr 30, 2010
A guerrilla marketing PR campaign takes a focused plan of attack. This case study from a veteran PR company shows how its PR blitzkrieg at the 2010 Vancouver Olympic Games generated one company's highest online sales ever.
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Article Thumbnail Social media grows beyond tweets and friends
Nov 11, 2009
Master one social media trend and along comes another wave. But don't rest too long on your friends and your tweets. You bet there's more to come to optimize your brand's use of social media. See what new ways web marketing-savvy specialty retailers and manufacturers are finding to attract online customers and keep them around.
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Article Thumbnail Did you hear?... Did Sanuk really invent the Trade Show Booth?
Aug 28, 2009
Sometimes, a news release is just too funny, too creative, too well done just to have it tossed in among the many SNEWS® sees published each week. Such is the case with the latest release from Sanuk seeking to grab attention for its trade show booth and new products at the upcoming Action Sports Retailer show in San Diego.
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Article Thumbnail And why do you want to write about our product?
"He stared at me a moment. “Who are you?” he asked. I apologized for not stating I was with the media; though I assumed my media badge sort of made it obvious. After I explained where I was from (speaking in German, mind you, so misunderstanding was not an issue) and that I wanted more information about the tent, he stared at me for a minute again, and then asked simply, “Why?” Hmm, OK, I admit it is not often a journalist seeking to write about a product has to deal with someone wondering why…especially a representative of that company... "
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Article Thumbnail SNEWS Editorial: Drowning in catalogs and press kits -- what a waste
Jul 15, 2009
An alert reader sent us the photo below, showing three stacks of promotional materials for the upcoming Outdoor Retailer Summer Market, all containing invites to come by a booth and check out the new wares. This is a specialty retailer who, like many, would honestly prefer to receive just one catalog or press kit for the store prior to any trade show. And, to make it worse...
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Article Thumbnail Help, we’re buried in giveaways from trade shows…
Jul 13, 2009
"With the summer trade show season right around the corner, we’d like to get something off our chests – a one-size-fits-none t-shirt. At the risk of sounding curmudgeonly, we wonder how many of those XL shirts given away at shows end up headed for Goodwill, for the rag bin, or worse, in the trash. Often we hate to part with a shirt we’ve accepted because we love the company and likely love the message or image on the shirt itself. But when a shirt is so big one of our editors can fit four of her in it, and another finds the shirt down to his knees, there’s just no point. Unfortunately, it appears far too many companies don’t think about the chatzkies and other thank-yous and promo gifts they hand out at shows or pop into press boxes and send out."
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Products and Trends
Industry News Releases
Choose Outdoors New Board Member, former First Lady's Let's Move E.D.
Feb 22, 2012
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Gramicci Hires West Coast Regional Sales Manager: Moss Bemis
Feb 22, 2012
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Gramicci Participating Sponsor for the Hueco Rock Rodeo State Park Cli
Feb 22, 2012
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Honey Stinger Introduces Chocolate Stinger Waffle
Feb 22, 2012
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Light & Motion on Tour with Fully Customized Mercedes Sprinter Van
Feb 22, 2012
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Petzl’s NAO Headlamp Wins Awards for Innovation
Feb 22, 2012
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SNEWS Headlines
Avalanche airbags gain national media spotlight
Feb 22, 2012
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Next season's packs go on and off piste
Feb 22, 2012
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Paddlesports outsells wintersports equipment at specialty retail in January
Feb 22, 2012
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Community Chat
"Airbags " by Matt Parsons (02/22/2012 09:28 MST)
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"squeeze yes waste no " by Keith Reis (02/22/2012 08:37 MST)
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Featured Content
SNEWS® Merchandising Tour, co-sponsored by Outdoor Retailer — reserve your space today
Jan 11, 2012
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Merchandising Doctor: Boulder’s HealthStyles becomes more visually fit
Jan 9, 2012
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Merchandising Tour: Success at Outdoor Retailer Winter Market or bust
Jan 9, 2012
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Trend Reports
Brands debut water–resistant down at Winter Market
Jan 25, 2012
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