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Retail College - Sales Training Classroom - Mastering Basic Sales Skills


Article Thumbnail OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable!
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Article Thumbnail Outdoor Retailer Summer Market '09: Selling requires showmanship, says OIA Breakfast speaker
Jul 27, 2009
At a Best Buy in Ohio, there's an employee who thinks he's a super hero. No, really. He calls himself Kevin Peggy and "flies" around the store (well, runs actually), swooping in to save customers from one shopping dilemma after another. Kevin's a weird cat, no doubt about that. But outdoor industry folks could learn something from the blue-shirted crusader, said sales expert and street performer Carr Hagerman, who spoke at the OIA Industry Breakfast July 21 during Outdoor Retailer Summer Market.
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Article Thumbnail Tips on dealing with customers bearing product reviews from websites, magazines
During the year, it never fails that customers show up holding printouts from websites or crumpled magazine pages of reviews for equipment, gear or apparel from somebody or another, some legitimate and some maybe not so.
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Article Thumbnail Sales Know-How: Customers are gifts to be treasured
Like a child shaking a colorfully wrapped box, businesses spend their time trying to determine if a customer is going to be worthy of their time instead of being grateful for and enjoying the opportunity of working with a customer who is interested in their services.
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Article Thumbnail Cool it with the insider lingo when talking to customers
Here at SNEWS® we frequently field customer questions even though we are, first and foremost, a trade publication. Many times, those questions are directed to us from customers looking for help in finding a store, or getting some quick advice on where to buy particular kinds of products. Naturally, we love helping customers, but sometimes, as happened last week, we end up getting additional questions from customers asking us to explain some vague terminology heard while making a visit to a specialty store we recommended or looking for a product or type of product we mentioned. Too often, that vague terminology is simply a result of a salesperson resorting to insider lingo to either sound cool in front of the customer, or using it because they have gotten so comfortable using it themselves in conversation, they don’t know better.
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Products and Trends
Industry News Releases
Come Kamp & Care With Us Weekend Up Nearly 10% from 2011
May 16, 2012
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Dads wanted: Piggyback Rider® forming JoePro Ambassador Team
May 16, 2012
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Dash for Cash is back in Freeport, June 2
May 16, 2012
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Evolv Footwear Adds Caraway and Co. as Reps in Southern California, Ar
May 16, 2012
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Exotac Announces New Partnership with Drosselmeyer Design Group
May 16, 2012
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Footbalance Taps Diverse Experience of Robinson Outdoor Group to Drive
May 16, 2012
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SNEWS Headlines
Merchandising makeover: Fly fishing superstore revamps while integrating concept build-out
May 16, 2012
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Smart move, SmartWool: Company to offer running apparel, sports bras
May 16, 2012
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Dick’s Sporting Goods reports strong first quarter
May 15, 2012
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Community Chat
"To the Winners " by Sharon Eisenhauer (05/09/2012 15:26 MDT)
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"OR Location " by Aaron Imholt (05/01/2012 00:25 MDT)
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Featured Content
How to Sell: Insect-Repellent Clothing
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Merchandising Tour: Setting the story scene
May 7, 2012
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Merchandising Tour: Conveying an environmental message
Apr 25, 2012
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Trend Reports
Brands debut water–resistant down at Winter Market
Jan 25, 2012
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