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Article Thumbnail Selling more than product to make yourself a specialty retailer
Nov 19, 2010
A specialty salesperson must see every customer not in terms of a sale, but in terms of demonstrating to the customer they are at the best and the only store that can truly meet the their needs. Learn more in this Retail College sales training article on SNEWS.
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Article Thumbnail The SNEWS View: Customers spend more with good customer service…how good are you?
Jul 16, 2010
A recent survey conducted globally by American Express found that consumers will spend more in a store that provides excellent customer service. This news should be a wake-up call for every business. How good is your customer service? Do you really know?
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Article Thumbnail The SNEWS View: Campfire tales raise customer eyebrows
Jul 9, 2010
Do you know what tales your customers are sharing about you and your business around the campfire at night? They could be good, or much scarier than you ever imagined. It's up to you what stories get swapped and how it affects your business. We listen in.
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Article Thumbnail The SNEWS View: Is your store one of the best stores to shop for practically anything?
Jun 18, 2010
How does your store stack up against the stores 30,000 Consumer Reports readers deemed to be “the best places to shop for practically anything?” SNEWS presents ideas that you can use to ensure your store stands out for the right reasons by looking at what customers did not like during their shopping experiences for the Consumer Reports story.
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Article Thumbnail Consumer Reports calls out things consumers hate about retailers -- ouch!
Nov 25, 2009
In a full-page “Dear Shopper” ad that ran in the Nov. 24 edition of USA Today, Consumer Reports put the spotlight on things consumers hate most about retailers and what CR calls "pushy holiday-season practices." SNEWS has some ideas about how outdoor and fitness specialty retailers can stand out when consumers seem to be expecting the worst.
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Article Thumbnail Another shining example of how customer service works -- or should
"When I lived in Germany many moons ago, customers were not king. In fact, traditionally, you just shopped and cowered, begging for service and goodness gracious should you try to suggest to a cashier that something was mismarked. I made that mistake once as a college student, telling a cashier that she had overcharged me for an item. Her reaction? To sit back in her chair, cross her arms firmly... "
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Article Thumbnail Power Players' Lounge: Creating a stellar customer experience
Jul 8, 2009
Becoming a retail destination people seek out, enjoy, and value is critical to a retailer’s success in the long term. In this economic environment it is easy to think “I’d better lower my prices” and neglect what proves, over time, to be of real importance to your success. Rock-bottom prices will appeal to some consumers, no doubt; however, this is typically not sustainable for most specialty retailers, and it is proving to not be what our primary consumers really value....
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Article Thumbnail The customer is NOT always right... Wait, can that be true?
The customer is always right” is a term that some trace back to Harry Gordon Selfridge, founder of London department store Selfridge’s in the early 1900s. That phrase has been bantered about to prove to customers that they will always receive stellar service and to encourage employees to, well, treat the customer like family. But, let’s face it – when are family members always right?...
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Products and Trends
Industry News Releases
Come Kamp & Care With Us Weekend Up Nearly 10% from 2011
May 16, 2012
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Dads wanted: Piggyback Rider® forming JoePro Ambassador Team
May 16, 2012
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Dash for Cash is back in Freeport, June 2
May 16, 2012
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Evolv Footwear Adds Caraway and Co. as Reps in Southern California, Ar
May 16, 2012
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Exotac Announces New Partnership with Drosselmeyer Design Group
May 16, 2012
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Footbalance Taps Diverse Experience of Robinson Outdoor Group to Drive
May 16, 2012
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SNEWS Headlines
Merchandising makeover: Fly fishing superstore revamps while integrating concept build-out
May 16, 2012
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Smart move, SmartWool: Company to offer running apparel, sports bras
May 16, 2012
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Dick’s Sporting Goods reports strong first quarter
May 15, 2012
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Community Chat
"To the Winners " by Sharon Eisenhauer (05/09/2012 15:26 MDT)
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"OR Location " by Aaron Imholt (05/01/2012 00:25 MDT)
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How to Sell: Insect-Repellent Clothing
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Merchandising Tour: Setting the story scene
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Merchandising Tour: Conveying an environmental message
Apr 25, 2012
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Trend Reports
Brands debut water–resistant down at Winter Market
Jan 25, 2012
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