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Article Thumbnail OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)
Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable!
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Article Thumbnail Consumer Reports calls out things consumers hate about retailers -- ouch!
Nov 25, 2009
In a full-page “Dear Shopper” ad that ran in the Nov. 24 edition of USA Today, Consumer Reports put the spotlight on things consumers hate most about retailers and what CR calls "pushy holiday-season practices." SNEWS has some ideas about how outdoor and fitness specialty retailers can stand out when consumers seem to be expecting the worst.
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Article Thumbnail Power Players' Lounge: Reaching young consumers
Jul 15, 2009
What is youth? We talk about younger people like they're from another planet. It's clear that they pay attention to very different things than we do. So why is teen participation in the outdoors declining? According to a 2009 Outdoor Foundation recreation report, a "lack of interest" is the main reason for declining participation. But, why are teens disinterested? We must inspire teens to be more engaged in the outdoors and become customers at our stores.
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Article Thumbnail SNEWS Reader Poll: Glimpse at how stores view customer buying motivation
Jun 15, 2009
The SNEWS® Mini Survey that ended June 15, 2009 asked, “What do you feel most motivates your customers to buy from your store?” We asked retailers to select from a list of 20 categories the top five motivating factors they believed drove customers to buy from them and not elsewhere. We were happy to see that 85 percent chose “customer service.”
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Article Thumbnail Psychology of Shopping -- Do you really understand why that customer is coming into your store to buy?
“It isn’t so much a traffic issue as it is a sales issue. You need to do a better job with the people already in your store.” —Ron Hornbaker, vice president of Retail Minds, citing ShopperTrak data showing that 70 to 80 percent of people walk out of stores without spending money. Specialty retailers trying to wheedle sales from consumers who are afraid of losing their jobs or life savings are coming to terms with a harsh reality: The marketing tactics that worked in previous downturns aren’t as effective in this current storm, which is proving to be wider, deeper and more intractable than many economists anticipated...
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Article Thumbnail Tips on dealing with customers bearing product reviews from websites, magazines
During the year, it never fails that customers show up holding printouts from websites or crumpled magazine pages of reviews for equipment, gear or apparel from somebody or another, some legitimate and some maybe not so.
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Products and Trends
Industry News Releases
Come Kamp & Care With Us Weekend Up Nearly 10% from 2011
May 16, 2012
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Dads wanted: Piggyback Rider® forming JoePro Ambassador Team
May 16, 2012
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Dash for Cash is back in Freeport, June 2
May 16, 2012
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Evolv Footwear Adds Caraway and Co. as Reps in Southern California, Ar
May 16, 2012
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Exotac Announces New Partnership with Drosselmeyer Design Group
May 16, 2012
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Footbalance Taps Diverse Experience of Robinson Outdoor Group to Drive
May 16, 2012
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SNEWS Headlines
Merchandising makeover: Fly fishing superstore revamps while integrating concept build-out
May 16, 2012
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Smart move, SmartWool: Company to offer running apparel, sports bras
May 16, 2012
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Dick’s Sporting Goods reports strong first quarter
May 15, 2012
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Community Chat
"To the Winners " by Sharon Eisenhauer (05/09/2012 15:26 MDT)
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"OR Location " by Aaron Imholt (05/01/2012 00:25 MDT)
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Featured Content
How to Sell: Insect-Repellent Clothing
May 14, 2012
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Merchandising Tour: Setting the story scene
May 7, 2012
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Merchandising Tour: Conveying an environmental message
Apr 25, 2012
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Trend Reports
Brands debut water–resistant down at Winter Market
Jan 25, 2012
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