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Retail College - How To Sell Classroom - Outdoor How To Sell Guides


Article Thumbnail How to Sell: Insect-Repellent Clothing
May 14, 2012
Spare your customers the summertime hassle of bug bites and the messy, stinky sprays to prevent them. More manufacturers are making insect-repellent gear and apparel. Read this SNEWS Retail College to learn about the latest integrated technology to battle bugs; it can provide both convenience and comfort for consumers.
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Article Thumbnail How to Sell: Sleeping Bag Construction
Mar 12, 2012
There’s more to a good sleeping bag than insulation. Managing the fill efficiently to maintain and move body warmth is just as important. From the latest baffle orientations to zippers, read this free SNEWS Retail College chapter to find the best bag for your customer.
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Article Thumbnail How to Sell: Winter Safety
Jan 4, 2012
With more skiers, snowboarders and hikers venturing into the snow-laden backcountry and sidecountry, winter safety gear innovations and sales are on the rise. That’s where this chapter of the SNEWS® Retail College comes in. SNEWS® provides the background on the latest gear from beacons to airbags, and how to properly sell not only the products, but the awareness and education that can save a life.
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Article Thumbnail How to Sell: Insulation
Nov 9, 2011
Be it jackets, sleeping bags, clothing or accessories, when it comes to providing warmth for your customers, knowing what insulation to guide them to is key. Fleece, wool, synthetic and down can all do the trick, but each have particular strengths and weaknesses. That’s where this chapter of the SNEWS® Retail College comes in. SNEWS helps you break down the differences so your sales team can lead consumers to their best source of warmth.
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Article Thumbnail How to Sell: Packs
Oct 14, 2011
The right pack makes or breaks people’s experience in the outdoors. This SNEWS Retail College chapter breaks down the differences, features and fit on packs to help match the customer to the proper load carrier.
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Article Thumbnail How to Sell: Sleeping Bags
Oct 7, 2011
If there’s one thing all outdoor adventurers need it’s the right sleeping bag to keep them warm, comfortable and happy when tucked in. That’s where this chapter of the SNEWS® Retail College comes in.
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Article Thumbnail How to Sell: Trail Running Shoes
Jul 29, 2011
If there’s one thing all trail runners need it’s the right pair of shoes to keep them comfortable and protected. That’s where this chapter of the SNEWS® Retail College comes in. Filled with all the basics about shoes and fit, it’ll make every salesperson feel more confident when he or she is standing in front of the shoe wall with customers.
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Article Thumbnail How to Sell: Understanding Phase Change Science
Jun 29, 2011
While it might seem like textile voodoo or some sort of strange science, there are materials out there that help textiles keep the skin cool when heating up, and warm when cooling down. We make science easy with the SNEWS® Retail College Understanding Phase Change materials chapter so you'll quickly sound like an expert when trying to explain the "magic" to your customers.
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Article Thumbnail How to Sell: Sports Bras
Jun 24, 2011
Women are constantly in search of a better fitting, supportive sports bra. Armed with the SNEWS® Retail College Sports Bra chapter on fit tips, design features, bra “anatomy,” sizing and measuring, everyone can be an expert.
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Article Thumbnail How To Sell: Understanding the anatomy of a sleeping bag
Nov 29, 2010
Not all sleeping bags are created equal. And, not all humans will be comfortable or warm in the same sleeping bag either. To understand how to best sell a sleeping bag to your customer, it helps to know how a bag is assembled—the anatomy lesson of the sleeping bag, if you will.
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Products and Trends
Industry News Releases
Come Kamp & Care With Us Weekend Up Nearly 10% from 2011
May 16, 2012
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Dads wanted: Piggyback Rider® forming JoePro Ambassador Team
May 16, 2012
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Dash for Cash is back in Freeport, June 2
May 16, 2012
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Evolv Footwear Adds Caraway and Co. as Reps in Southern California, Ar
May 16, 2012
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Exotac Announces New Partnership with Drosselmeyer Design Group
May 16, 2012
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Footbalance Taps Diverse Experience of Robinson Outdoor Group to Drive
May 16, 2012
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SNEWS Headlines
Merchandising makeover: Fly fishing superstore revamps while integrating concept build-out
May 16, 2012
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Smart move, SmartWool: Company to offer running apparel, sports bras
May 16, 2012
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Dick’s Sporting Goods reports strong first quarter
May 15, 2012
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Community Chat
"To the Winners " by Sharon Eisenhauer (05/09/2012 15:26 MDT)
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"OR Location " by Aaron Imholt (05/01/2012 00:25 MDT)
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Featured Content
How to Sell: Insect-Repellent Clothing
May 14, 2012
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Merchandising Tour: Setting the story scene
May 7, 2012
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Merchandising Tour: Conveying an environmental message
Apr 25, 2012
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Trend Reports
Brands debut water–resistant down at Winter Market
Jan 25, 2012
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