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Article Thumbnail German running biomechanics researcher calls barefoot running a 'fad’
Aug 29, 2011
An national class gymnast turned biomechanics professor, Gert-Peter Brüggemann, Ph.D., began taking a harder look at running more than 25 years ago. As a professor of biomechanics now, he's consulted with companies such as Nike and, most recently, Brooks on its PureProject. SNEWS talked to him and found out he has a lot to say about barefoot running: It’ll hurt people. SNEWS listened.
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Article Thumbnail Columbia Sportswear seeks to become innovation leader with technology launch
Jun 15, 2011
Columbia Sportswear is set on upgrading its image to that of a technology innovation leader. In an exclusive preview story, SNEWS got an early peek at what the company is launching this week to media at an event in San Francisco.
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Article Thumbnail Timberland re-launches outdoor, promises women’s needs top-of-mind
Jan 14, 2011
You may say, wait, again? But Timberland says it’s back and it’s very serious about its commitment to outdoor specialty and core product, with a particular emphasis on women’s footwear. SNEWS gets an early peek prior to the company’s launch at Outdoor Retailer Winter Market 2011.
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Article Thumbnail Ecco unveils study backing its ‘Natural Motion’ minimalist shoe
Nov 8, 2010
Runners who wear minimal footwear see a muscular and performance benefit, but not necessarily injury prevention, a new study has found. SNEWS® attended an event unveiling the research to bring you the latest on the trend of barefoot/minimalist running.
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Article Thumbnail Footwear makers focus on educating people about ‘barefoot’ basics
Sep 17, 2010
The barefoot running trend has sparked manufacturers to launch a variety of spartan shoes. Footwear makers say their main goal now is to educate people about the various types, as well as the basics of the training philosophy.
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Article Thumbnail SNEWS TV launches new program, TNT with Therese -- This week, barefoot shoe trends
Sep 10, 2010
SNEWS TV continues to boom, with 9,300 episodes viewed and growing every hour. Check out our newest program, just launched, dubbed TNT with Therese Iknoian. This week, Therese goes barefoot to get the scoop on the minimalist footwear trends.
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