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Article Thumbnail Listen up: New technology uses ears to measure workout stats
Jul 8, 2011
Valencell CEO tells SNEWS that its new technology can help fitness enthusiasts more accurately measure heart rate, calories burned and distance traveled – through their ears.
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Article Thumbnail MyZone’s goal is to measure movement – at the gym, at the park, or even at the supermarket
Jul 1, 2011
MyZone had a small, last minute booth without any real product at the back of the IHRSA show hall and was swamped. Now executives are ready to deliver the company’s debut product that they say is the first to “make movement measureable.” SNEWS talks to them to find out more.
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Article Thumbnail Did you hear?...Boom predicted in fitness wearable wireless devices
Jun 20, 2011
A research group predicts during the next five years consumers will flock to wearable wireless devices that track their fitness, sports and wellness activities.
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Article Thumbnail Group looks to build user trust in fitness technology
May 2, 2011
SNEWS gets a sneak peak at the new Fitness Industry Technology Council, a group of industry leaders calling for increased reliability and compatibility of the digital data being output to users from fitness equipment. Will all calorie counters eventually be trusted?
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Article Thumbnail Outdoor, fitness products shine at Consumer Electronics Show
Jan 10, 2011
The International Consumer Electronics Show recognized its market is increasingly asking for products for activity and health by launching the first Sports, Fitness and the Outdoors Summit and Exhibit as part of the 2011 main event. SNEWS talked to summit presenters, show organizers and peeked at a selection of award-winning products.
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Article Thumbnail Could GPS technology become a commodity?
Mar 1, 2010
From the cell phone to the car, GPS technology is everywhere—and getting cheaper every year. Some say it’s now a commodity, and traditional GPS makers will struggle to compete. We take a look at the changing arena in the outdoor and fitness markets.
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Article Thumbnail The SNEWS View: Help me…I'm having a stupid moment
Nov 4, 2009
Now dubbed Yuppie 911, personal locator beacons are helping too many unprepared folks seek their inner Indiana Jones. We have a few suggestions for features manufacturers could consider to help these people avoid stupid moments.
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Exotac Announces New Partnership with Drosselmeyer Design Group
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Footbalance Taps Diverse Experience of Robinson Outdoor Group to Drive
May 16, 2012
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SNEWS Headlines
Merchandising makeover: Fly fishing superstore revamps while integrating concept build-out
May 16, 2012
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Smart move, SmartWool: Company to offer running apparel, sports bras
May 16, 2012
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Dick’s Sporting Goods reports strong first quarter
May 15, 2012
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Brands debut water–resistant down at Winter Market
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