Product Trends - Business Trends Articles

QR Codes: Why you should know about them … and care
Dec 28, 2011
A year ago, QR was the conversation of tech geeks, early adopting countries such as Germany and Japan, and Best Buy employees. Today, “QR code” is the fastest growing marketing search term in the United States. SNEWS takes a look at why it should matter to you.
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Precor lowers select prices to push volume, bridge specialty and sporting goods
Oct 14, 2011
In conjunction with its expansion into 450 Dick’s Sporting Goods stores, Precor plans to lower its prices on several of its treadmills and ellipticals. SNEWS gets a preview of the strategic shift, coming to stores Oct. 24, and why some specialty retailers are optimistic.
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Why U.S.-made is hot in outdoor socks
Aug 22, 2011
Outdoor companies are increasingly jumping on the "Made in the USA" bandwagon, and socks seem to be leading the charge. SNEWS looks at why outdoor sock companies, in particular, are waving the stars and stripes.
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Brands dial in to fast-expanding apps market
Mar 7, 2011
With more than 300,000 apps in existence today, outdoor, fitness and wintersports brands are recognizing the influence and breadth of mobile devices and increasingly throwing their hats in the ever-growing apps ring.
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Quick Response barcodes aim to turn browsers into buyers
Sep 20, 2010
In today’s on-demand society, industry manufacturers are tapping into mobile devices with Quick Response matrix barcodes -- those pixel-looking graphic squares on product packages, fixtures and in ads -- to turn a passive browsing customer into a take-action buyer. SNEWS checks out the players in this emerging technology.
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Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
Three recent studies provide a window into a shifting social media market, with some surprising results. Could it be that middle-aged adults are actually using their mobile phones more than youth to access social media sites? Do you think social media users would rather give or receive product advice? SNEWS has the summary results and links to the studies.
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Pew study of social media use among teens enlightening, surprising
Feb 5, 2010
Teens not so hip on Twitter and definitely not into blogging...so what is it that teens like when it comes to social media? Our quick peek at the recent Pew report reveals a lot.
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Columbia Omni-Heat 360 Fleece
Feb 3, 2012
Columbia's Omni-Heat 360 1/2 Zip Fleece SNEWS recently tested is a stay-warm staple.
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iFitness Belts
Oct 17, 2011
The iFitness belts SNEWS recently tested are great for runners who like to carry gadgets, keys and snacks with them.
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Black Diamond Equipment Earns Top Honors for 2012
Feb 10, 2012
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Crocs Inc. Seeks Growth Opportunities in Brand Licensing
Feb 10, 2012
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Midwest Mountaineering Awards $10,000 Grant
Feb 10, 2012
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Salewa and Dynafit Announce New Sales and Marketing Team
Feb 10, 2012
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Snowpulse avalanche airbag inflation catridges recalled
Feb 9, 2012
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American Hiking Society Celebrates 20th National Trails Day®
Feb 8, 2012
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Next season's snowshoes get light, easy
Feb 10, 2012
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Patagonia CEO talks of transformation, retail and salmon jerky
Feb 10, 2012
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Sauce Headwear walks line between form and function
Feb 10, 2012
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"Have fun!! " by eco bag gal (02/10/2012 07:55 MST)
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"Lawsuit " by jeff Ashe (02/09/2012 01:12 MST)
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SNEWS® Merchandising Tour, co-sponsored by Outdoor Retailer — reserve your space today
Jan 11, 2012
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Merchandising Doctor: Boulder’s HealthStyles becomes more visually fit
Jan 9, 2012
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Merchandising Tour: Success at Outdoor Retailer Winter Market or bust
Jan 9, 2012
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Brands debut water–resistant down at Winter Market
Jan 25, 2012
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