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Business Trends Articles

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Article Thumbnail Three studies reveal surprising shift in social media use patterns
Mar 8, 2010
Three recent studies provide a window into a shifting social media market, with some surprising results. Could it be that middle-aged adults are actually using their mobile phones more than youth to access social media sites? Do you think social media users would rather give or receive product advice? SNEWS has the summary results and links to the studies.
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Article Thumbnail Pew study of social media use among teens enlightening, surprising
Feb 5, 2010
Teens not so hip on Twitter and definitely not into blogging...so what is it that teens like when it comes to social media? Our quick peek at the recent Pew report reveals a lot.
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Magazine Trends Articles

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Article Thumbnail SNEWS Outdoor Summer 2010 web extras: What’s ahead for sleeping pads in 2011
Check out this expanded magazine extra from the SNEWS Outdoor Summer 2010 issue on sleeping pad trends for 2011.
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Article Thumbnail Young Guns: Peek into the minds of designers whose innovative ideas are changing the industry
Jul 6, 2009
What will outdoor gear look like in the future? Peek into the minds of these designers whose innovative ideas are changing the industry. Originally published in the SNEWS Outdoor Summer '09 magazine, this special web feature includes two additional profiles of designers Tae Kim and Alan Yiu, as well as expanded coverage from each designer -- Hanna Boone, Josh Guyot, Ian Iverson, and Chris Miksovsky -- voicing his or her perspective on the outdoor industry's future. Also, look into the world of Project OR and its influence on student designers in a special added feature.
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Article Thumbnail SNEWS Readers' Choice: Our readers pick their top 25 products of the last quarter-century
Jun 22, 2009
Game-changing, pioneering, inventive -- all are ideal words to describe the innovative products that helped fuel the development and growth of the outdoor industry over the last 25 years. To celebrate our 25th anniversary, we at SNEWS® compiled a list of gear, apparel and footwear from the editors' archives at SNEWS. Then we turned to an industry vote to decide the top 25, presented here as the SNEWS Readers' Choice (the top 10 appear in our printed magazine, and will be revealed online on July 1, 2009 when our digital version of the magazine goes live). For the stories behind these groundbreaking products, we talked to the companies that created the industry's most recognized products still in use today.
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Product Trends Articles

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Article Thumbnail Outdoor Retailer Summer Market ’10: Lifestyle apparel pops with color, design details
Aug 16, 2010
Following a year of neutrality that was befitting the economic turmoil, tepid optimism reigned at Outdoor Retailer Summer Market 2010 and apparel makers were embracing a brighter palette of colors, as well as a variety of design details.
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Article Thumbnail Outdoor Retailer Summer Market '10: Open Air Demo sets tone for high-energy show
Aug 9, 2010
The high energy of Outdoor Retailer Summer Market began Aug. 2 with the Open Air Demo where stand-up paddling overwhelmed kayaks and other paddlers in the water. Read the SNEWS take from our editors on the scene.
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Article Thumbnail SNEWS Summer Outdoor 2010 Product Zone Preview
Jul 26, 2010
Get a jump on Outdoor Retailer Summer Market 2010 planning with the SNEWS Product Zone preview featuring products from Buff, Platypus, Cocoon, La Sportiva, The North Face, Salomon, Granite Gear, Jetboil, Merrell, Point 6, Optimus, Marmot, Optic Nerve, Ryders, Tanka Bar, Tarma, Terramar, Tilley, Travel Chair and Timberland.
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Article Thumbnail Rethinking Retail: Stand-up paddleboarding a means to retail, gym partnerships
Jun 23, 2010
The Rutabaga paddlesports shop is targeting the fitness crowd to build participation in stand-up paddleboarding -- and sees a natural means to partner with the likes of gyms and fitness retailers.
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Article Thumbnail Getting burned: Which sunscreens are best?
Jun 14, 2010
Since we ran our three-part investigation in late May on sunscreens detailing the risk we all face due to FDA inaction and marketing hyperbole, we have been asked the simplest question over and over by retailers and consumers: Which sunscreens are best? This isn’t so easy to answer, but SNEWS lays out its parameters and brand tips.
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Product Zone

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Article Thumbnail SNEWS Summer Outdoor 2010 Product Zone Preview
Jul 26, 2010
Get a jump on Outdoor Retailer Summer Market 2010 planning with the SNEWS Product Zone preview featuring products from Buff, Platypus, Cocoon, La Sportiva, The North Face, Salomon, Granite Gear, Jetboil, Merrell, Point 6, Optimus, Marmot, Optic Nerve, Ryders, Tanka Bar, Tarma, Terramar, Tilley, Travel Chair and Timberland.
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Article Thumbnail SNEWS Fitness magazine 2009 Product Zone
Jul 28, 2009
SNEWS® Product Zone -- Featuring products listed in the SNEWS Fitness magazine from Aristo by FMI, Bodycraft, Accufitness, Life Fitness, Grip Pro, SPRI, Octane Fitness and Productive Fitness.
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Article Thumbnail SNEWS Summer Outdoor magazine 2009 Product Zone
Jul 28, 2009
SNEWS® Product Zone -- Featuring products listed in the SNEWS Outdoor Summer magazine from Arbor Day Foundation, Bridgedale, Eschler, Cocoon, Dixon Rollerpack, ExOfficio, Garmont, Gibbon, The North Face, Tilley, Jetboil, Kahtoola, Zerogoo, Life-Link, Marmot, Tarma Designs, Granite Gear, Grip Pro Trainer, Timberland and Komperdell.
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Article Thumbnail SNEWS Summer Outdoor magazine 2008 Product Zone
Jan 11, 2009
SNEWS Product Zone -- Featuring products from Bridgedale, Camelbak, MSR, Thermarest, Coghlan's, Cocoon, ExOfficio, Filson, GCI, Garmont, Salomon, Granite Gear, Hilleberg, Horny Toad, Yaktrax, Inov-8, Komperdell, Life-Link, Marmot, Merrell, Monkey Bar, Nalgene, Nomadic State of Mind, The North Face, Grip Pro Trainer, Red Ledge, PUR, OverBoard, K&R, Samsonite OutLab, Sawyer, Spibelt, Timberland, and Under Armour.
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Article Thumbnail SNEWS Fitness magazine 2008 Product Zone
Jul 15, 2008
SNEWS® Product Zone -- Featuring products listed in the SNEWS 2008 Fitness magazine from Accufitness, Afterburner Fitness, Grip Pro Trainer, Iron Grip, Lube-n-Walk, Natural Fitness, Octane Fitness, SportsArt, Spri, Valeo, Volume Fitness and Yoga Stick-e Socks.
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Trade Show Trends Reports

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Article Thumbnail Outdoor Retailer Summer Market ’10: Products that are The New, The Cool, The Quirky too, Pt. 2
Aug 30, 2010
Sometimes we just all simply say “wow” about a few products we see at the shows. These are The New, The Cool and, sometimes, the Quirky. What is a “wow?” Sometimes it’s the really fresh look by a company at how a piece is executed. Here in the second of two parts are our picks for this year’s ORSM new, cool and quirky in food, softgoods, gadgets, dog products and sleeping bags.
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Article Thumbnail Outdoor Retailer Summer Market ’10: Hydration packs with a few tweaks, too
Aug 27, 2010
Not to be ignored amidst the flurry over bottles, hydration pack companies had a few tricks up their sleeves too, including new looks in reservoirs and pack design concepts. SNEWS took a look at a few highlights.
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Article Thumbnail Outdoor Retailer Summer Market ’10: Highlights in outerwear, active apparel, sport bras, underwear and more
Aug 25, 2010
If one had to sum up the apparel makeup of Outdoor Retailer Summer Market 2010, "tinkering" would be what we would say. Read about the latest tweaks for spring/summer 2011’s technical outerwear and active apparel, underwear and sport bras.
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Article Thumbnail Outdoor Retailer Summer Market ’10: Products that are The New, The Coolest, The Quirky too, Pt. 1
Aug 25, 2010
Sometimes we just all simply say “wow” about a few products we see at the shows. These are The New, The Cool and, sometimes, the Quirky. What is a “wow?” Sometimes it’s the really fresh look by a company at how a piece is executed. Here in the first of two parts are our picks for this year’s ORSM new, cool and quirky. In part 1, SNEWS looks at ways to carry stuff -- all kinds of stuff -- from packs and bags, to car racks and cases.
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Article Thumbnail Outdoor Retailer Summer Market ’10: Paddlesports Pt. 2 – PFDs, accessories energize market
Aug 23, 2010
We sifted through hundreds of paddlesports products, and boiled it all down, to bring you a two-part series on the goods and market trends that caught our attention at Summer Market. Part 2 dives into the latest developments in PFDs, accessories, paddles, apparel and more.
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Other

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Article Thumbnail Rottefella carves sharp turn with NTN biz
Jul 10, 2009
Is Rottefella throwing in the towel on NTN? The recent trend in news about the new telemark norm program, not to mention declining sales of telemark gear, should make one wonder if NTN is destined to be the Edsel of telemark.
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Article Thumbnail The SNEWS View: WS 100 endurance run observations - Product, privacy and sloshing packs
Jul 1, 2009
"I was hanging out helping brain-dead runners summit the Devil’s Thumb climb in the Western States 100 last Saturday, June 27. It’s a nasty, rocky, 1,500 foot climb over 1.8 miles that comes for most in the hottest part of the day. And it was pretty hot, dry and dusty last weekend. As I escorted runner after runner from the top to the medical aid weigh-in, got their bottles and packs refilled, and made sure they were in OK shape for the remaining 52.2 miles, I found myself taking a look at the apparel, gear, food and product they all had. OK, SNEWS® is sick. We are always looking at brands."
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Article Thumbnail Spinning becomes Spin Fitness: broadens base with Peak Pilates acquisition; alliances with BodyBlade, FreeForm
Mar 25, 2009
Putting a spin on its offerings, Mad Dogg Athletics has become Spin Fitness, playing off its heritage as the creators of the Spinning indoor cycling workout, while indicating its future goes well beyond cycling.
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Products and Trends
Most Viewed Stories
PFD makers address rising issues with life jacket laws and stand-up paddleboarding
Aug 27, 2010
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Outdoor Retailer Summer Market ’10: Products that are The New, The Cool, The Quirky too, Pt. 2
Aug 30, 2010
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Outdoor Retailer Summer Market ’10: Hydration packs with a few tweaks, too
Aug 27, 2010
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Industry News Releases
Beyond Coastal and Chums Sponsor Park City Point 2 Point Race
Sep 2, 2010
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Flylow Appoints Backbone Media to Handle Social Media
Sep 2, 2010
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Mile High Mountaineering Offers Unique Support Program for Retailers
Sep 2, 2010
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What’s Up PR presents “The Art of Feng Shui in Specialty Retail"
Sep 2, 2010
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Big City Mountaineers Announces Early Application Process for 2011 Summer Climbs
Sep 1, 2010
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Kokatat Sponsors Channel Islands Sea Kayaking Expedition
Sep 1, 2010
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SNEWS Headlines
Camping participation rises slightly, say latest reports
Sep 1, 2010
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SNEWS Youth Team: Three CEOs weigh in with youth reporters
Sep 1, 2010
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Outdoor financials: VF downgraded, stock falls
Sep 1, 2010
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Featured Content
Trend Reports
Outdoor Retailer Summer Market ’10: Products that are The New, The Cool, The Quirky too, Pt. 2
Aug 30, 2010
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