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Article Thumbnail The SNEWS View: Customers spend more with good customer service…how good are you?
Jul 16, 2010
A recent survey conducted globally by American Express found that consumers will spend more in a store that provides excellent customer service. This news should be a wake-up call for every business. How good is your customer service? Do you really know?
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Article Thumbnail The SNEWS View: Campfire tales raise customer eyebrows
Jul 9, 2010
Do you know what tales your customers are sharing about you and your business around the campfire at night? They could be good, or much scarier than you ever imagined. It's up to you what stories get swapped and how it affects your business. We listen in.
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Article Thumbnail The SNEWS View: Is your store one of the best stores to shop for practically anything?
Jun 18, 2010
How does your store stack up against the stores 30,000 Consumer Reports readers deemed to be “the best places to shop for practically anything?” SNEWS presents ideas that you can use to ensure your store stands out for the right reasons by looking at what customers did not like during their shopping experiences for the Consumer Reports story.
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Article Thumbnail The SNEWS View: Be nice to someone…pass it on
Apr 19, 2010
A simple act of kindness – in this case, just smiling and saying, “Yes, thank you!” – can make a person’s day, even a gas station windshield cleaner.
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Article Thumbnail The SNEWS View: How do we unplug today’s kids?
Apr 9, 2010
I’m a little worried about today’s kids. Sure, I’ve heard how plugged in they are to electronics, video games, cell phones, etc., but I’ve never really had that much first-hand experience with the issue…until recently.
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Article Thumbnail The SNEWS View: Industry trade show rules to live by
Apr 2, 2010
After our last view on trade show espionage, the SNEWS team felt it would be useful to put together a few suggested rules to live by to help guide behavior and conduct when attending trade shows – either as a retailer, exhibitor, guest, media or other designation.
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Article Thumbnail The SNEWS View: Honesty might sink chance at cheaper health insurance
Mar 26, 2010
A recent attempt to purchase health insurance revealed that insurance providers aren’t keen on covering those who participate in “extreme” sports, with the definition of “extreme” for them not necessarily what we consider so extreme.
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Article Thumbnail The SNEWS View: Home Depot service snafu
Mar 22, 2010
I tend to be a pretty nice shopper, particularly to clerks who I know are just hired hands and likely aren’t even being paid very much. That is, until somebody isn’t nice to me...then all guns come out a-blazin’ as they did on a recent trip to Home Depot.
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Article Thumbnail The SNEWS View: Sandwich and salad…with a side of thank you
Feb 22, 2010
It does mean a lot to customers when you reach out and say thanks for making a purchase…whether it’s for a $1,000 kayak or a $10 sandwich. When the thank you is served as an unexpected side with a meal, the impact was that much greater.
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Article Thumbnail The SNEWS View: Photos, espionage and more at our industry trade shows
Feb 12, 2010
For goodness sakes, folks, in both the comparatively small outdoor and fitness industries, forms of industrial espionage at trade shows is getting out of hand. People are on edge, and unless we collectively focus on this challenge, things could go from bad to worse in a hurry…to the point of someone even getting physically hurt.
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Products and Trends
Industry News Releases
Snowpulse avalanche airbag inflation catridges recalled
Feb 9, 2012
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American Hiking Society Celebrates 20th National Trails Day®
Feb 8, 2012
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Julbo Glen University Session Commences with POW 101 Photo Contest
Feb 8, 2012
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Westcomb Apparel Names John Evans as Chief Operating Officer
Feb 8, 2012
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Aussie Dogs Offers Young Women Affordable, Stylish Sheepskin Footwear
Feb 7, 2012
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Eddie Bauer and CORDURA(R) Brand Team Collaborate on First Ascent Line
Feb 7, 2012
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SNEWS Headlines
Waterless dyeing could be next environmental push for outdoor apparel
Feb 9, 2012
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Insulation outerwear sales performance may hinge on European presence
Feb 9, 2012
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Five Ten gets Super Bowl halftime exposure
Feb 8, 2012
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Community Chat
"Lawsuit " by jeff Ashe (02/09/2012 01:12 MST)
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"thanks " by jonny lifshitz (02/08/2012 18:58 MST)
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